Tips for Vertical ABM

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kendallmason_smartly
kendallmason_smartly Posts: 27 ✭✭✭✭
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Hi friends! I'm looking for tips on how to drive engagement with a vertical ABM play!

We recently launched our first vertical ABM play, which consists of:

  • Vertical landing page w/ case studies & quotes specific to that vertical
  • Vertical eBook
  • Multi-channel promotion via 6sense display, LinkedIn, Google
  • Marketing email to contacts in database in Vertical
  • SDR outreach to 6QAs

However since launch in late Jan, 6QA creation has been pretty low and stagnant. Any tips on channels we could activate or content formats we could pivot to? Open to any and all ideas!!!

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  • Kimberly Conklin
    Kimberly Conklin Posts: 472 6senser

    Tagging @Will Lyon and @crista.messenger!

  • Nicole Pozzebon
    Nicole Pozzebon Posts: 1 ✭✭✭

    Hello! Just wondering what type of google ads you are doing for this?

  • Taylor Matysik
    Taylor Matysik Posts: 46 ✭✭✭✭✭✭

    @kendallmason_smartly Similar to Nicole's question above, what ad type are you using for your 6sense display ads? Also, what is your goal with these ads (e.g. direct conversion, get them to the vertical landing page, content engagement, etc.)?

    If 6QAs have been low, it might be worth asking your 6sense CSM to connect you with one of their technical engineers that can help you run a 6QA/Data Taxonomy audit to help review the efficacy of your model. A starting point you can do on your own is to review your model report as well to see if the AI is properly assigning account fit/buying stage. If anything looks off, next step would be what I mentioned above.

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