-
EMEA 3rd Party Intent Data Coverage
A common question the 6sense field teams get from customers and prospects is... "So what about your 3rd party intent data coverage in EMEA?" Good news! Our Core Data team has recently done a deep dive into our coverage in the EU, and we are excited to share some really amazing results with you. 6sense has nearly 10x the…
-
Best-in-Class Data: Predictive Modeling and Analytics
6sense’s AI-driven models process and analyze billions of data points to identify patterns that are not identifiable by the human eye. These models update daily and continue to grow stronger and more accurate over time. 6sense's predictive models enable users to determine data inputs, and then let the data and machine…
-
How to get a prospect’s work email or phone number on LinkedIn or any other website
Step 1: Download the Slintel Chrome Extension. You should also put the kettle on while you’re at it because we’re about to spill some tea. Step 2: Open the LinkedIn profile of the person whose contact info you want to unlock Step 3: Hit “unlock” on the profile. If Slintel doesn’t have the contact information in its…
-
🎥 [6sense for 6sense] How Marketing Ops Uses Segments, Orchestrations & Integrations
Hi! 👋 Lauren Johnson here from the 6sense Marketing Operations Team. In this 19-minute video I walk you through some of our 6sense platform use cases that can help get your account-based revenue operating model up and running (or revving!!). I cover building foundational segments, my three go-to orchestrations, how to…
-
Integrating 6sense with Optimizely
View the Optimizely article here.
-
Integrating 6sense with Adobe Analytics
See the below PDF for instructions.
-
Integrating 6sense with Pathfactory
Mutual customers of 6sense and PathFactory can now leverage 6sense Segments and 6sense predictive stages combined with PathFactory's content personalization to create customized content tracks at every stage in the buyer's journey. See the below PDF for instructions.
-
How to best prepare for a discovery call
According to Marcus Chan, author of Six Figure Sales Secrets, you have to earn your seat at the enterprise discovery call by getting up to speed on the core buyer beliefs like the pains they have, the cost of inaction, the desires they have, and the things they might doubt. It's not just to move the call forward but it’s…
-
🎥 [6sense for 6sense] BDR Management Best Practices
Hey All - Ernest Owusu from the 6sense BDR Team! In this 30-minute video, I walk through many of the best practices that we've used at 6sense to build and scale a high-functioning BDR Org. You'll find information on topics such as KPI's that drive results, compensation structures, and the importance of looking at both…
-
🎥 [6sense for 6sense] How we Launched a new Territory
Hi, Stefano Iacono here from the 6sense marketing team in Europe. In this 8-minute video I walk you through how we launched a whole new territory in EMEA using data from our own product. Many of our motions are the same across 6sense globally (for example, check out Ernie's video on BDR management) however in this video I…
-
Best-in-Class Data: 6signal Graph for Account Identification
6sense includes industry-leading account identification capabilities via our patented 6signal Graph, which associates anonymous activity across devices, channels, and products to accounts to provide a complete view of anonymous account activity. The accuracy of 6signal is key, as match rates mean nothing unless you can…
-
SAML/SSO Enabled, But Why Aren't Users Appearing in 6sense Once Added in Identity Provider (IdP)?
The first time a new user that has been enabled in your IdP logs in to 6sense via SSO, that user will then appear in 6sense User Management. New users are initially assigned the Insight User role, which has minimal access to the 6sense platform. You can then assign that user to the proper role within User Management in…
-
How Engagement Thresholds Help Tell the Marketing Impact Story
Articulating marketing’s purpose and business value to non-marketers through relevant metrics has always been an uphill task for B2B marketers. Vanity metrics are not appreciated by stakeholders outside the marketing department because these figures only tell part of the story. Revenue and pipeline impact metrics are tried…
-
Cookiepocalypse & 6sense: Third-Party Cookie Deprecation
This guide addresses frequently asked questions about potential impact on 6sense products and services due to changes in the privacy environment related to third-party cookies that could render third-party cookies obsolete. The changes in the privacy environment include (for example) Google’s announced proposal to develop…
-
🎥 [6sense for 6sense] Our Personalization Strategy
Hey RevCity! I'm Grace Kleaveland Kupczak, Digital Strategy and Growth Marketing Manager, here at 6sense. I recorded this 26-minute walkthrough video to talk about how we've built our personalization strategy at 6sense. We'll dive into the strategy behind personalization, areas to launch personalization, and ways to…
-
Where is the Knowledge Base?
If you're looking for 6sense product documentation, click the Knowledge Base menu item in the top navigation bar. When you use the Search bar you'll see results from the community (RevCity discussions) and from the Knowledge Base (how-to articles written by 6sense)!
-
Benchmark for Media Spend
We often get the question: "Can you tell me how much I should budget for media to spend per account?" As there are so many factors involved – key objectives/goals, your product, industry, go to market motions, and campaign strategy all have a huge impact on your spend. We recommend thinking about how you want to segment…
-
Points, Ranks, & Badges
Points As you participate and engage with Discussions and Comments and earn Badges, you will be awarded points here in RevCity. Here are some ways to earn points: Start a discussion - 25 points Comment on a discussion - 20 points Update your profile photo - 20 points Receive comments or reactions on your posts - 5 points…
-
Best Practices: Custom Talking Points
Find Custom Talking Points in Sales Intelligence The Custom Talking Points feature enables marketers to provide sellers with guided conversation points and recommended content based on factors like a buyer’s behavior, role, and fit. Once configured within the 6sense platform, Custom Talking Points appear on the Actions tab…
-
Best Practices: Facebook Integration
To ensure best-practice execution of 6sense-Facebook campaigns, there are several helpful tips and nuances to be aware of as you work across these two sophisticated platforms using our integration. To learn more about the 6sense - Facebook Integration in the attached document.