Wednesday Wisdom: Double Funnel Nonsense (An Article)

saraboostani

Happy (Wisdom) Wednesday, all! 😉

Today we have an oldie but goodie written by 6sense Research's very own @Kerry! In this blog, Kerry dives into the pitfalls of the "double funnel" strategy in B2B and challenges its apparent intuitiveness. He highlights critical issues with traditional lead-based processes, emphasizing their failure to capture the collaborative dynamics of B2B buying. Kerry's insights will definitely prompt anyone using this approach to rethink it and why. Give this short (4-minute), but very important read a go! 📖

https://6sense.com/blog/now-about-this-double-funnel-nonsense/