Direct Mail 1:1 Address Collection

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Meg Noonan
Meg Noonan Posts: 2 ✭✭✭✭
in Demand Gen Plays

Looking for innovative ways to collect non-HQ addresses for direct mail. We do not have Sendoso or a similar platform and are struggling with our SDRs and bandwidth to sequence or contact to collect addresses.

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  • Ami Arad
    Ami Arad Posts: 79 6senser

    This is the biggest issue with direct mail campaigns, especially with the prevalence of Work From Home, and there is no easy answer. If you are determined to send something to people that have not offered their mailing address to you already, you have to have someone (SDRs, someone else in Marketing) willing to do a fair amount of legwork to find the addresses of satellite offices where you think the target persona sits and then be comfortable with a fair amount of waste when items aren't received by the target. If the gift is nice enough, and the person important enough, it's worth the legwork, but if the campaign is to do something large scale, just getting addresses for the audience likely makes it infeasible.

    For what it's worth, 6sense published a print-version of a B2B marketing magazine as part of our Intelligent Workflows launch and we set up a form to collect mailing addresses from those interested. It means we won't get it in front of everyone we wanted to see it, but it did still yield about 500 mailing addresses from those we know are interested in 6sense.

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