Metric Monday: Content Creation Tops the List for AI Budget Spend

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We asked B2B marketers how they're thinking about AI spend this year.

Of the 52% of marketers with dedicated AI spend, only 4% are setting aside budget for general experimentation. Most are investing in specific use cases, with content creation topping the list (55%), followed by predictive modeling to identify in-market buyers (46%).

Full report: The 2025 Science of B2B Report on Marketer Attitudes and Investment in AI

@Kerry