Unlocking Growth with 6sense: My 10-Minute Take at the Quarterly Product Update

Andy Greaves

Hi everyone!

I’m thrilled to be speaking at the upcoming 6sense Quarterly Product Update this Thursday, December 19th. In just 10 minutes (madness), I’ll share some actionable insights and tips that can help you unlock growth, leverage your brand, and make the most out of 6sense. Here's a sneak peek:

The Power of Brand to Drive Growth
Using insights from 6sense's 2024 B2B Buyer Experience Report, I'll show you how brand and demand activation can work together to create a multiplier effect.
> Why Q1 brand activity is your secret weapon for smashing Q3/Q4 targets.
> How to ask the right questions when prioritizing accounts and ABM campaigns to maximize impact.

Thinking Global: Optimizing 6sense for Global Revenue Goals
Drawing from real-world client projects, I’ll highlight:
> Tips to optimize keywords and segments for global reach.
> How to think about the global buying committee (and why it's critical!).
> The role of regional channels, translation, and creative nuances in elevating ABM campaigns across borders.

My Favorite ABM Campaign (Ever!)
I’ll wrap up by sharing one of my personal favorite ABM campaigns. It’s a mix of creativity, strategy, and a touch of fun — hopefully, it’ll inspire your 2025 plans!

Looking forward to seeing you there and sparking some conversations. Let’s unlock revenue together!

Rachel Zerilla

It was a great presentation @Andy Greaves , thank you for sharing!!