Wednesday Wisdom: Anonymous Website Traffic (A quick read before the long weekend)

saraboostani

Hey all! 

If you enjoyed our chat about form-fill rates on Monday, you’ll love the blog post that discusses that research. It’s a quick (5 minute) but impactful read before kicking off the long holiday weekend. In it, we discuss:

• The challenge of low form-fill conversion rates in B2B marketing
• The significance of anonymous visitors
• Combining third-party intent signals with de-anonymized web traffic to identify genuine in-market opportunities
• A necessary shift from increasing form-fill rates to focusing on enabling users to access content freely

Happy reading and a wonderful holiday weekend to all. The 6sense Research team is truly grateful for this incredible community. Cheers!

https://6sense.com/blog/only-3-of-web-visitors-fill-out-on-site-forms-heres-how-the-other-97-can-reveal-where-your-next-deals-are/

@Kerry

Kerry

To me, this is the single most important realization B2B marketers must have and take action on. Virtually all of the response to your marketing activities will be anonymous traffic on your website. If you're not doing everything possible to capitalize on it, you are wasting most of the result you produce.

Rachel Zerilla

100%%%%%is @Kerry Love this blog!!