Wednesday Wisdom: The Three Alignments in B2B (Part 2)

saraboostani

Happy Wednesday (Wisdom) ✨

Following last week’s Wednesday Wisdom read, we have the second installment in @Kerry's three-report series, the “Three Alignments.” The series dives into prevalent misalignments that hamper the productivity of B2B revenue teams and, most importantly, offers solutions.

Today, we shine the spotlight on Part 2 of the series, Who Is a Real Buyer? The Way B2B Sellers Detect Opportunities is Wildly Miscalibrated. This report delves into the critical aspect of identifying authentic selling opportunities by focusing on buying groups rather than individual leads. Here's a snapshot of what it covers:

🔍 An analogy featuring lions and imperfect eyesight to illustrate the challenge of detecting buying groups

👁️‍ How to enhance your "buying group vision" for better sales opportunities

🤖 The role of AI in revolutionizing the detection of buying team activities

🌐 The impact of adopting account-based marketing (ABM) on B2B sensory systems

Kerry masterfully uncovers the intricacies of recognizing buying signals from coordinated team activities, providing actionable insights to fine-tune your approach. Discover how advancements in AI can align your strategies with the dynamics of B2B buying groups.

As with Part 1, it's a quick 4-minute read – your feedback means the world to us! Dive in and share your thoughts. Stay tuned for the final installment in our series, and let the wisdom flow. 🚀

https://6sense.com/blog/who-is-a-real-buyer-the-way-b2b-sellers-detect-opportunities-is-wildly-miscalibrated/

Kerry

This piece anticipated our most recent research, but that research, which we're unveiling on 12/11, makes what we talked about here even more important. If you're going to see the next best opportunities, you have to look differently.

Rachel Zerilla

I love a good analogy, and can't wait to check this out!