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🎥 Using the Right Segments to Fuel Your ABM Program (Latane's Listening Tour)
Hey RevCity!! I'm on a Listening Tour with @Saima - we're visiting 30 customers in 30 days - and we've been hearing some common themes along the way. I thought I'd record a few videos for you all to address these topics! Back to Basics! People often ask me how I define Account-Based Marketing. Here's my reply: ABM is about…
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🎥 You Need a Plan for 6QA Follow Up (Latane's Listening Tour)
Hey RevCity!! I'm on a Listening Tour with @Saima - we're visiting 30 customers in 30 days - and we've been hearing some common themes along the way. I thought I'd record a few videos for you all to address these topics! In my previous video I talked about how to get Sales to adopt 6sense. Now let's talk about WHO is…
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Using both Pardot RTS & batch export of 6sense scoring data to Pardot
A few ways to export 6sense scoring data to Pardot, these includes: Pardot RTS (real-time scoring), daily export of data to Pardot and Orchestration to export score. Since Pardot RTS works by 6sense polling only on new prospects in Pardot, this will come in handy with the other option, to a daily batch export of 6sense…
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Enable Sales Intelligence in Outreach
Seeking help with getting 6Sense integrating within Outreach. I'm getting stuck on step 4 - "Input the 6sense API key into the prompt. Note: Please submit a Support ticket with 6sense Support to obtain this key." I keep getting an error message when trying to enter a case on this site to get an API token. Can anyone assist…
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Model for Reseller Partners -- any insights for us?
Hi Folks, We're creating a new 6sense model for our Reseller Partner accounts: (1) to identify/prioritize our existing Reseller partners which appear to be engaged in the customer's purchase lifecycle for some of our specific products/solutions; and (2) to identify new potential Reseller partners who might be appropriate…
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Updated 6sense Knowledge Base Now Live (April 19)
When you click the Knowledge Base link in the top navigation bar you'll see an exciting new experience! The old "Dojo" is now in a well-deserved retirement. This new Knowledge Base is step one in a two-step evolution. For the near term, you will (unfortunately) still need to search both here in RevCity and also separately…
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Web personalization with 6sense and Pardot
Hi all, I was wondering if it is possible to use 6sense data and segments via Pardot to personalize webpages. I've seen the partnership with mutiny and another company for this but I wonder why it wouldn't be possible with Pardot since it's integrated. Thanks to share your experience if you have some
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Salesforce Report on Recently Assigned Leads + 6Sense Buying Stage
Hi there, Can anyone tell me how they're creating dashboards or reports that would allow an SDR to look at their recently assigned leads (not accounts or 6QAs) and see at a glance the 6sense data like buying stage, etc. My understanding it I'd just build a lead report and use the 6sense custom fields in 6sense, but my…
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Content Marketing Strategy - Metrics for ungated content
Hey, We are a new 6Sense customer and are trying to truly embrace the 'No Forms' methodology and get much smarter with our marketing. We're changing our content strategy to allow more of our TOFU content to be ungated. Question: Digital Marketing colleagues are asking how they can demonstrate ROI and what metrics they…
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Is there a changelog or a way to keep track of campaign changes/edits?
As multiple users create and update campaigns, I need a way to keep track of who did what. Is there a way to do this?
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Intent Keywords and Search Keywords – What's the Difference?
Building your intent strategy and finding and managing intent keywords is one of the big foundational elements of your 6sense instance. Intent data tells you what your buyers are thinking about, how that’s changing and trending, and what you need to bring to the table to be relevant to them. This is important when you’re…
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6sense now offers PeerSpot intent data alongside our proprietary keyword-based dataset
We’re proud to be the first and only ABM platform offering native access to PeerSpot data. Now your sellers will have a competitive advantage thanks to actionable insights that identify the products prospects are actually researching. Enhance your intent dataset today by following these three simple steps. Looking for…
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New 6sense Glossary
Sharing an exciting update, we've recently developed a glossary on our 6sense website to help our customers get the definitions they need. You can visit it here - https://6sense.com/glossary/. We are hoping to expand the Glossary even further, so share if there are other terms you would like to see added here. Thanks!
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Journey Mapping!
Hello! We are pretty new to 6Sense. Can we use 6Sense for Journey mapping? If yes, curious about how others have done this! Thanks, Jessica
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🎥 Data, Dine & Dash Sales Intelligence Webinars
Recently, 6sense evangelist @Ami Arad hosted Data, Dine & Dash, a quick 25-minute demonstration of our new Sales Intelligence platform, Revenue AI for Sales. During this webinar, Ami gave a tour of the latest features and functionality of our newest product and answered questions from Sales leaders who attended. You can…
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1:1 White Glove Experience
I would love to learn how other companies are providing a white-glove approach, outside of digital. How has your sale team customized their approach? What other Marketing activities have you used to personalize the experience?
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The busiest sellers also consider Profile Fit
Just as professional athletes can go through a slump, so can sellers. If you're lucky enough to be a seller with too much going on, you'll want to make sure you're also looking at Profile Fit, and not just Buying Stage as you prioritize which accounts to work. You can read a primer on the Profile Fit model here, but in a…
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Psychographics, Skills, + Interests in Revenue AI for Sales
With the launch of Revenue AI for Sales, our Sales Intelligence tool can provide our customers with new data points, including psychographics, skills and interests! This article is intended to help you understand what this data is, and how it is GDPR complaint. What is psychographic data? Psychographic Data helps identify…
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Explaining Predictive Stages to Sales
We've just recently signed with 6sense and one of my priorities is to achieve a level of 'organization readiness' while our custom model is being built. This includes helping the Sales and Marketing teams understand the 4 In-Market predictive stages. I'm familiar with the various ways 6sense defines/describes these stages,…
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Marketing Skills & Mapping for the right seniority level
I'm Alina - I'm acting CMO at Chili Piper where I have been running the marketing team for 90 days now One of my most important tasks is to make sure I have the right skillsets mapped per seniority in the team to make sure my team gets the right support it needs Does anyone have any good resources on this topic? I have…