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Looking for a Work-Around: Segment Upload Not Yielding a Matchable Account
Hey y'all, I hope all is well. Today we attempted to create a segment via "Upload an Account List" - one of our accounts did not match, however we were able to search and find this account in 6sense. We have tried several ways to add this found account to our segment (equals name, contains name, equals domain, etc.) but…
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Segment by uploading Account List - reasons for unmatched accounts
Hi all, This might have already been asked and subsequently responded to but I couldn't find the discussion thread if it is. When creating a segment by manually uploading an account list, what are the main reasons that 6sense cannot match your accounts? I often get the reason for unmatched account as "other" which is vague…
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What are some different campaigns you're currently running?
Hey Rev City! I'd be interested in hearing some different campaigns you're currently running. I'd specifically love to hear about some campaigns for existing customers, or lost opportunities etc.. Thanks!
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Top Metrics and KPIs?
I am looking for a handful of top metrics to report on a weekly or montly basis to higher ups that explain the work we're doing and the impact it's making. A few ideas i have so far: Percent of reach by marketing across our target accounts, ICP accounts, etc. Percent of engagement by marketing across our target accounts,…
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Cost Analysis
Hi there - is anyone running a cost analysis for 6sense? We don't have any clear closed won opps from 6sense yet, so wondering how people are reporting on ROI, or cost per engagement? I'm considering looking at cost per new 6qa, cost per site visit, that type of thing.
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🎥 Getting Sales to Adopt 6sense (Latane's Listening Tour)
Hey RevCity!! I'm on a Listening Tour with @Saima - we're visiting 30 customers in 30 days - and we've been hearing some common themes along the way. I thought I'd record a few videos for you all to address these topics! This quick video is all about how to get Sales to adopt 6sense. I've been hearing a lot of customers…
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6sense + Bombora Best Practices
Wondering how others leverage Bombora company surge intent data outside of the surge topics within 6sense. Right now, it appears the integration is one-directional (Bombora into 6sense) but are there other ways to have the two interact symbiotically?
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🎥 Recommendations for Marketing Ops Talent (Latane's Listening Tour)
Hey RevCity!! I'm on a Listening Tour with @Saima - we're visiting 30 customers in 30 days - and we've been hearing some common themes along the way. I thought I'd record a few videos for you all to address these topics! First up: Marketing Operations Talent! This role is so critical to your overall marketing success. If…
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🎥 Tee Up Contacts for In-Market Accounts (Latane's Listening Tour)
Hey RevCity!! I'm on a Listening Tour with @Saima - we're visiting 30 customers in 30 days - and we've been hearing some common themes along the way. I thought I'd record a few videos for you all to address these topics! I've been hearing a lot of customers say that their Sales team isn't sure what to do with an in-market…
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🎥 Using the Right Segments to Fuel Your ABM Program (Latane's Listening Tour)
Hey RevCity!! I'm on a Listening Tour with @Saima - we're visiting 30 customers in 30 days - and we've been hearing some common themes along the way. I thought I'd record a few videos for you all to address these topics! Back to Basics! People often ask me how I define Account-Based Marketing. Here's my reply: ABM is about…
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🎥 You Need a Plan for 6QA Follow Up (Latane's Listening Tour)
Hey RevCity!! I'm on a Listening Tour with @Saima - we're visiting 30 customers in 30 days - and we've been hearing some common themes along the way. I thought I'd record a few videos for you all to address these topics! In my previous video I talked about how to get Sales to adopt 6sense. Now let's talk about WHO is…
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Using both Pardot RTS & batch export of 6sense scoring data to Pardot
A few ways to export 6sense scoring data to Pardot, these includes: Pardot RTS (real-time scoring), daily export of data to Pardot and Orchestration to export score. Since Pardot RTS works by 6sense polling only on new prospects in Pardot, this will come in handy with the other option, to a daily batch export of 6sense…
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Enable Sales Intelligence in Outreach
Seeking help with getting 6Sense integrating within Outreach. I'm getting stuck on step 4 - "Input the 6sense API key into the prompt. Note: Please submit a Support ticket with 6sense Support to obtain this key." I keep getting an error message when trying to enter a case on this site to get an API token. Can anyone assist…
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Model for Reseller Partners -- any insights for us?
Hi Folks, We're creating a new 6sense model for our Reseller Partner accounts: (1) to identify/prioritize our existing Reseller partners which appear to be engaged in the customer's purchase lifecycle for some of our specific products/solutions; and (2) to identify new potential Reseller partners who might be appropriate…
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Updated 6sense Knowledge Base Now Live (April 19)
When you click the Knowledge Base link in the top navigation bar you'll see an exciting new experience! The old "Dojo" is now in a well-deserved retirement. This new Knowledge Base is step one in a two-step evolution. For the near term, you will (unfortunately) still need to search both here in RevCity and also separately…
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Web personalization with 6sense and Pardot
Hi all, I was wondering if it is possible to use 6sense data and segments via Pardot to personalize webpages. I've seen the partnership with mutiny and another company for this but I wonder why it wouldn't be possible with Pardot since it's integrated. Thanks to share your experience if you have some
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Salesforce Report on Recently Assigned Leads + 6Sense Buying Stage
Hi there, Can anyone tell me how they're creating dashboards or reports that would allow an SDR to look at their recently assigned leads (not accounts or 6QAs) and see at a glance the 6sense data like buying stage, etc. My understanding it I'd just build a lead report and use the 6sense custom fields in 6sense, but my…
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Content Marketing Strategy - Metrics for ungated content
Hey, We are a new 6Sense customer and are trying to truly embrace the 'No Forms' methodology and get much smarter with our marketing. We're changing our content strategy to allow more of our TOFU content to be ungated. Question: Digital Marketing colleagues are asking how they can demonstrate ROI and what metrics they…
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Is there a changelog or a way to keep track of campaign changes/edits?
As multiple users create and update campaigns, I need a way to keep track of who did what. Is there a way to do this?
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Intent Keywords and Search Keywords – What's the Difference?
Building your intent strategy and finding and managing intent keywords is one of the big foundational elements of your 6sense instance. Intent data tells you what your buyers are thinking about, how that’s changing and trending, and what you need to bring to the table to be relevant to them. This is important when you’re…