AI-powered, sales rep-approved. How Group-IB kept the human touch while scaling outreach with 6sense
Hey AI Email neighbors 👋
I just wrapped a story I have to share here, because it tackles a tension I know a lot of you live with: how do you scale outreach with AI Email without it feeling like a robot took over?
Meet Group-IB. Global cybersecurity company, selling into CISOs and government buyers, where trust is everything and a whiff of automation can sink you. Classic setup before 6sense AI Email: MQLs piling up untouched, demo requests going cold, and BDMs who operate more like AEs than SDRs, so the high-volume follow-up kept sliding. Everything went out manually through Gmail, one at a time, with zero visibility for marketing.
🤖 Here's the part I think this neighborhood will love. They didn't hand the keys to a robot. Their model keeps sellers fully in the driver's seat:
- Reps provide the messaging they want to use
- The team tailors it to buying stage, product page activity, and intent keywords
- The rep approves before anything sends
- AI Email handles the scale, deliverability, and tracking
The human stays human. 6sense AI Email just removes the manual grind.
Two unlocks worth calling out:
Deliverability: The moment they built lists on the 6sense DNS, emails started landing in the inbox instead of spam. If you're fighting deliverability, this one's for you.
Visibility: Every action now flows into Salesforce, so marketing can finally report across the funnel.
And the results after three quarters: 11 opportunities, millions of influenced pipeline, with open rates running 60 to 85 % depending on the play. My favorite part though was the adoption story. Bojan Naskovski, Account Based Marketing Manager at Group-IB, presented the numbers internally and every sales rep suddenly wanted in. No more convincing required.
Question for the room: for those of you in regulated or high-trust spaces, how are you balancing automation with that human touch in AI Email? Would love to trade notes 👇
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