The AI Email Use Case I Keep Coming Back To: OneSource Virtual

Nicole Lesher

I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is the one I come back to when someone says: "We have 6sense but I don't think we're really using it." 

Most of us have been there. OneSource Virtual figured out how to get out of it. 

The problem: When OneSource Virtual first started with 6sense, it was underutilized. Sales adoption was limited. The teams were siloed — marketing and BDRs weren't fully aligned, and it was hard to quantify impact beyond basic metrics. The platform was in the stack but not in the workflow. 

What they did: They worked closely with their 6sense customer success team, leaned into resources from Breakthrough sessions, and made a deliberate decision to embed 6sense deeply rather than use it lightly. 

The result was a fully integrated motion: 

• Intent data and account targeting flowing directly into Salesforce segments for precise BDR outreach 
• AI Email Agents automating personalized prospect interactions 
• Custom reporting and automations tracking influenced deals and 6QAs across every marketing program 

The shift meant BDRs stopped pursuing unqualified accounts and started spending their time on the ones that actually mattered. Campaign execution got faster. Pipeline became more predictable. 

Maxime Curzietti, Sr. Manager of Systems and Data at OneSource Virtual: 

"6sense has become integral to our marketing strategy, providing valuable data that informs everything we do." 

"The team helped us understand gaps and embrace the platform fully — it's working well for us." 

Worth reading if: You feel like you're getting partial value from 6sense and aren't sure how to close the gap. OneSource Virtual's story isn't about a dramatic launch — it's about steady, deliberate adoption that eventually made the platform foundational. That's actually more useful to most teams than a big-bang rollout story. 

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Nicole Lesher

The "underutilized to fully embedded" journey is one I hear about a lot, especially from teams that implemented 6sense during a busy quarter and never really got it off the ground. What helped your team turn a corner with adoption? Would love to hear what actually moved the needle.