How much of your market is really in-market?
Kerry
Posts: 181 
How much of your target audience is in market for the thing you sell every quarter? How many will actually make a purchase?
When you're young and growing, the answer is not that relevant. But, when economies slow and reach growth plateaus, it becomes more and more important.
When I talk with marketers about this, few seem to really know. Do you? If so, please tell us here on the 6sense research team: https://www.surveymonkey.com/r/IBS_kfc
#TAM #goals #totaladdressablemarket
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