Value6: Measuring real 6sense impact

Dave DiMillo

Hi all. My name is Dave DiMillo and I run the 6sense business value program we call Value6.

One my team's charters is to work with our CSMs and customers to help them see the impact 6sense has had on their businesses looking back on the previous quarter. Some of the key metrics we report on are: opportunity volume, average opportunity value, win rate, average deal size, average time-to-close.

Our goal is to give our customers comfort in knowing the financial benefits 6sense brings is far greater than their investment so they can "proceed with confidence".

I would love to hear your perspective on 6sense business value. Are you curious about the impact is that 6sense has had on your business? Are there other metrics you would be interested in us measuring?

Let's chat.

Dave

charlotte.spangler

I do need help understanding how my display ads are impacting deal movement. It's difficult to separate it out from other activity (marketing, sales, natural increases in buying stages/intnet)

Krista.Bartley

How do we get on your teams' calendar to regularly quantify and share this information? Also, more frequent (monthly) updates would be beneficial so that we can quickly shift, change the program to improve metrics. It would be helpful to obtain an assessment of MoM campaign performance and recommendations for revenue attribution modeling associated with various marketing tactics.