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Benchmark for Media Spend
We often get the question: "Can you tell me how much I should budget for media to spend per account?" As there are so many factors involved – key objectives/goals, your product, industry, go to market motions, and campaign strategy all have a huge impact on your spend. We recommend thinking about how you want to segment…
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Points, Ranks, & Badges
Points As you participate and engage with Discussions and Comments and earn Badges, you will be awarded points here in RevCity. Here are some ways to earn points: Start a discussion - 25 points Comment on a discussion - 20 points Update your profile photo - 20 points Receive comments or reactions on your posts - 5 points…
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Best Practices: Custom Talking Points
Find Custom Talking Points in Sales Intelligence The Custom Talking Points feature enables marketers to provide sellers with guided conversation points and recommended content based on factors like a buyer’s behavior, role, and fit. Once configured within the 6sense platform, Custom Talking Points appear on the Actions tab…
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Best Practices: Facebook Integration
To ensure best-practice execution of 6sense-Facebook campaigns, there are several helpful tips and nuances to be aware of as you work across these two sophisticated platforms using our integration. To learn more about the 6sense - Facebook Integration in the attached document.
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6sense Practice Brief: Keyword Selection and Management
A strong intent graph is core to the insights that allow revenue teams to build and enable hyper-targeted GTM programs uniquely tailored to their GTM strategy and company goals – so having the right strategy to get the right keywords to fuel 6sense’s platform, models and insights tools is a critical first step for any new…
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How to get set up 6sense and Hushly
Account-Based Sales and Marketing requires rich account insights and the ability to deliver engaging experiences. A critical part of an engaging experience is delivering the right content at the right time. Hushly and 6sense allow marketers and sellers to seamlessly deliver a new level of personalization to customers.…
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🎥 [6sense for 6sense]How we use Google Adwords to create journey-based display campaigns
Here's 6sense's @Kyle Dugan , Senior Digital Marketing Manager, with a walkthrough of how you can use 6sense and Google Adwords to create journey-based display campaigns:
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Operationalizing 6sense: A 90-day plan
Check out this robust 90-day plan that Brainshark put together for operationalizing 6sense! Complete with areas of focus, program goals, 6sense features that line up with the initiatives, plans of action, things to consider, KPIs and more - this table maps out all of Brainshark’s priorities as it relates to 6sense and…
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How to get set up with 6sense Display
Given everyone's shift towards digital efforts, we thought it'd be helpful to create a quick how-to video to guide you through setting up your 6sense display campaigns. Learn how to get set up with 6sense Display in as little as 5 minutes!
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Stage-Based Display Advertising: Engage the Right Way
6sense is hyper-focused on engaging with customers the right way. This post will give you an idea of how we come up with our stage-based display advertising as well as understanding what your future customers are doing at each stage of the buyer journey. A quick snapshot to understand interactions at each stage: When…
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Transform Your BDR Program from LOL to BFD [Webinar Replay]
Our industry has taken a pivot due to the lack of events and relies more than ever on the success of our BDRs and their ability to bring in pipeline. Want three tips from 6sense team Latane Conant, Cameron Bond and Ernest Owusu? Use insights, ditch the cold calls and have the proper tech stack that will take your BDRs to…
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6sense Rollout Best Practices
Sharing this awesome slide from our FKO (Field Kick Off) session with Julie Ryan, Business Operations at Glassdoor, about how Glassdoor is approaching 6sense rollout from all angles: Do you have any successful tactics you'd like to share?