6sense Practice Brief: Keyword Selection and Management

Sarah Wylie

A strong intent graph is core to the insights that allow revenue teams to build and enable hyper-targeted GTM programs uniquely tailored to their GTM strategy and company goals – so having the right strategy to get the right keywords to fuel 6sense’s platform, models and insights tools is a critical first step for any new customer.

This brief on keyword selection and management will introduce how 6sense keywords work and share several best practice approaches to help with the planning, creation and long-term management of your 6sense keyword lists.

You can find the brief, as well as other resources, here in 6sense Academy.