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Penetrating a Focused Target Account List
At 6sense we talk a lot about how our predictive models allow you to run ABM at scale, prioritizing accounts across a wide ICP. But what if you’re looking to penetrate into a very focused set of target accounts? Well, in this scenario we still use our predictive Buying Stage and the same 5 step approach as outlined in…
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🎥 6th Street Live Recap & Recording - High ROI Ads [8/17/23]
On August 17th, @Nikki Gloudeman and the Creative Services team shared best practices on designing high ROI ads and answered great customer questions. Thank you all for joining us! Watch the session here 👇️ If you'd like an assessment of your current ad, please post them here. 🤓 Timestamps: 14:50- What leading indicators…
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How Important is your ICP!?!
Hello Chris Dutton with 6sense! What if I told you that your ICP (Ideal Customer Profile) is your life line… You might think I am being a bit dramatic, and you might be right :) But the reality is knowing, and having your ICP defined is the foundation of any GTM strategy. This is what helps align revenue teams, to ensure…
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Quick audience segmentation win for SaaS - Tech Overlaps (partners)
We've been experimenting with how we work with our Partner Team and have seen some quick wins (pipeline!) from putting together some better-together messaging and segments. What we did: 1 - Segment by "Technology Used" in 6sense** - and limit to accounts which were on our seller's target account lists. 2 - Create a 4 step…
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🎥 6th Street Live Recap & Recording - Dashboards and Reporting [6/15/23]
On June 15, 2023 @Saima was the featured guest on 6th Street Live, addressing your questions about dashboards and reporting. (Huge congrats to you all - you really brought the great questions! 🔥) If you have additional questions, you can ask them here in the comments OR feel free to start a new Discussion in the "All…
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🎥 6th Street Live Recap & Recording - Conversational Email [5/18/23]
Hi RevHeads! Thank you to everyone who attended our latest 6th Street Live session on 5/18/23. Shoutout to all the great Conversational Email questions. 😎 If you have additional questions, please comment below, and @Chris Dutton will get back to you. We'll see you next time on 6th Street & don't forget to sign up for…
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🎥 6th Street Live Recap & Recording - Advertising [4/20/23]
Hi RevHeads! Thank you to everyone who attended our first-ever 6th Street Live conversation on April 20, 2023. We had a great turnout and discussed all things 6sense advertising with Kyle Dugan (@Kyle Dugan), Director of Digital Marketing at 6sense. The recording is below along with a handy timestamp guide to find what…
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Getting Sales Adoption
Hey there! Saima here 👋 So you’ve purchased 6sense and you may not be getting the buy-in from Sales that you originally intended for. At the end of the day, as Marketing leaders, we need sales cooperation in order to see optimal success. Here are a few tried and true recommendations that we've seen help drive alignment…
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6th Street Live - Monthly Webinar with 6sense Marketing Team
Hi RevHeads 🤘 I'm thrilled to announce 6th Street Live, our new monthly AMA-style format for 6sense customers and senior members of 6sense's marketing team. We'll dive into real-life examples and your questions on how we use our platform to bring back to your own organization. At these interactive working sessions, we’ll…
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Foundational Segments You Should Set Up
Hey there! Saima here from the 6sense Revenue Analytics team 👋 I wanted to talk a bit about some foundational segments that I ensure are built out in the 6sense to help me keep a finger on the pulse of our ABX efforts. The platform provides such rich insights into the profile of a segment, relevant keywords being…
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Author Interview with 6sense CMO, Latane Conant
Grab your headphones and tune into Latane's recent interview with Nasdaq's Author in Residence program. It's a value-packed conversation about the second edition of her book, No Forms. No Spam. No Cold Calls. and so much more! Latane also explores the consequences of guesswork, hunches and operating with uncertainty,…
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[6sense for 6sense] Actioning the Data
Hi - Saima here 👋 Once you’ve got your KPIs and dashboards in place, you want to make sure you’re leveraging those datapoints into insights, and taking action on them. I often say, I could build the most perfect dashboard in the world, but if no one uses it, what’s the point. Critical to this is making sure we have the…
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[6sense for 6sense] Revenue Plays!
Hi Chris Dutton here from the MOPs and DG team!! Content Syndication (CS) can be a huge value add in getting access to new accounts that matter to you! 😀 Use case No.1: TAM expansion, marketing to new verticals or geo’s in accounts that may have never heard from you or know you exist. Use case No.2: in your “crawl” phase…
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🎥 [6sense for 6sense] How Marketing Ops Uses Segments, Orchestrations & Integrations
Hi! 👋 Lauren Johnson here from the 6sense Marketing Operations Team. In this 19-minute video I walk you through some of our 6sense platform use cases that can help get your account-based revenue operating model up and running (or revving!!). I cover building foundational segments, my three go-to orchestrations, how to…
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🎥 [6sense for 6sense] BDR Management Best Practices
Hey All - Ernest Owusu from the 6sense BDR Team! In this 30-minute video, I walk through many of the best practices that we've used at 6sense to build and scale a high-functioning BDR Org. You'll find information on topics such as KPI's that drive results, compensation structures, and the importance of looking at both…
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🎥 [6sense for 6sense] How we Launched a new Territory
Hi, Stefano Iacono here from the 6sense marketing team in Europe. In this 8-minute video I walk you through how we launched a whole new territory in EMEA using data from our own product. Many of our motions are the same across 6sense globally (for example, check out Ernie's video on BDR management) however in this video I…
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🎥 [6sense for 6sense] Our Personalization Strategy
Hey RevCity! I'm Grace Kleaveland Kupczak, Digital Strategy and Growth Marketing Manager, here at 6sense. I recorded this 26-minute walkthrough video to talk about how we've built our personalization strategy at 6sense. We'll dive into the strategy behind personalization, areas to launch personalization, and ways to…
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🎥 [6sense for 6sense]How we use Google Adwords to create journey-based display campaigns
Here's 6sense's @Kyle Dugan , Senior Digital Marketing Manager, with a walkthrough of how you can use 6sense and Google Adwords to create journey-based display campaigns: