🎥 6th Street Live Recap & Recording - Conversational Email [5/18/23]

Kimberly Conklin

Hi RevHeads! Thank you to everyone who attended our latest 6th Street Live session on 5/18/23. Shoutout to all the great Conversational Email questions. 😎

If you have additional questions, please comment below, and @Chris Dutton will get back to you.

We'll see you next time on 6th Street & don't forget to sign up for upcoming sessions here. 👊

https://6senseinc.wistia.com/medias/pgg7njygl0

Recording timestamps:

11:43 - “Curious how you have dealt with with push back or concerns around emails not coming off as ‘human’ in tone?” 

12:47 - “How did you ensure you were not reaching out to contacts that BDRs/Sales were also starting to reach out to?”

13:53 - “Were you able to leverage custom built one to one account landing pages in your emails?” 

14:32 - “Can you share examples of how CE was leveraged to re-engage accounts that eventually turned into pipeline?” 

18:23 - “Our open rates are 1-2% because we are sending to IT: Network Operations, Security Operations, Cloud Operations, CISOs — we’re using Salesloft — how can we use conversational intelligence?”

21:34 - “Curious what happened with the ones you didn’t have info about why lost the opportunity. What the content looked like for them?”

22:10 - “Has anyone experienced having to re-authenticate emails? We’ve gotten triggered a few times for spam with the new emails created. Any tips to avoid being flagged by Google?”

22:54 - “Did you overlay web personalization parallel with/as a response from activities on Conversational Email? What are your thoughts there?”

23:42 - “ We have extra qualifying questions that you can’t determine from fields in SF. Ie. “Do you currently have an affiliate program?” And “what countries are you looking to expand your program into?” Do you or anyone have ideas on how we can use the bot for those added qualifying questions before it cc’s one of our BDRs?”

26:10 - “Who do these emails come from? Your companies name or do you use reps assigned to the account? How do you prevent being black listed?”

27:26 - “How do you measure attribution to CE? Does it have to result in a meeting direction from CE or you look at influence as well?”

30:45 - “Can it respond to replies that are sent from MAP or only the CE message replies?”

31:23 - “Do you have your sales team continue to CC the bot into the email threads? I want to stay on top of the BDRs once they’re cc’d into the thread so make sure they don’t let qualified prospects fall through the cracks. Or what recommendations do you have to stay on top of qualified people/accounts in Salesforce?”