Quick audience segmentation win for SaaS - Tech Overlaps (partners)
We've been experimenting with how we work with our Partner Team and have seen some quick wins (pipeline!) from putting together some better-together messaging and segments.
What we did:
1 - Segment by "Technology Used" in 6sense** - and limit to accounts which were on our seller's target account lists.
2 - Create a 4 step cadence in Salesloft which includes gifting, social media outreach, emails and phone calls (the Partner Team helped a lot here with mapping pains to tech partners!).
3 - Share the account list and the sequence with sellers to work - they used 6sense's Sales Intelligence to find appropriate contacts.
4 - Pipeline!
** For "Technology Used" we picked technologies that complemented our solution, e.g. SDR tools (sales engagement software), marketing personalisation tools (web personalisation software), 3rd party review websites (intent aggregators). Each was it's own segment and micro-campaign.
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