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By Popular Demand: Our SFDC Pipeline Dashboard Details 🎉
Hi All! I recently hosted a 6th Street Live session about all things related to reporting and analytics. We spoke about the importance of a single source of truth for top line Marketing performance metrics across the Revenue team, and ensuring the metrics are provided quickly (real-time if possible) and in-context to a…
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How Marketing Ops at 6sense supports our Revenue Operating Model
Hi 👋 fellow Rev Heads!! At 6sense, our revenue operating model is the foundation for how we leverage our data, tech and process. We follow a 5-step approach to fully align our revenue team. It starts with (1) selecting the best accounts, and then (2) knowing about them. Next, it's important to (3) engage the right way with…
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🎥 6 Things Every 6sense Customer Should Know: Orchestrations (6 of 6)
Hey, Revheads! @Saima, @Chris Dutton, @Adam Kaiser and @Ernest Owusu have compiled the ultimate cheat sheet for you and your team to be successful in your 6sense journey. Introducing: 6 Things Every 6sense Customer Should Know. Up next is @Chris Dutton and Orchestrations.
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🎥 6 Things Every 6sense Customer Should Know: Omni-Channel Advertising (5 of 6)
Hey, Revheads! @Saima, @Chris Dutton, @Adam Kaiser and @Ernest Owusu have compiled the ultimate cheat sheet for you and your team to be successful in your 6sense journey. Introducing: 6 Things Every 6sense Customer Should Know. Up next is @Adam Kaiser.
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🎥 6 Things Every 6sense Customer Should Know: Getting Sales Involved (4 of 6)
Hey, Revheads! @Saima, @Chris Dutton, @Adam Kaiser and @Ernest Owusu have compiled the ultimate cheat sheet for you and your team to be successful in your 6sense journey. Introducing: 6 Things Every 6sense Customer Should Know. Up next is @Saima talking about aligning the revenue organization.
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🎥 6 Things Every 6sense Customer Should Know: 6QA (3 of 6)
Hey, Revheads! @Saima, @Chris Dutton, @Adam Kaiser and @Ernest Owusu have compiled the ultimate cheat sheet for you and your team to be successful in your 6sense journey. Introducing: 6 Things Every 6sense Customer Should Know. Up next is @Chris Dutton talking about 6QAs.
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🎥 6 Things Every 6sense Customer Should Know: Keyword Refresh (2 of 6)
Hey, Revheads! @Saima, @Chris Dutton, @Adam Kaiser and @Ernest Owusu have compiled the ultimate cheat sheet for you and your team to be successful in your 6sense journey. Introducing: 6 Things Every 6sense Customer Should Know. Up next is @Adam Kaiser, sharing the importance of being more deliberate with your keyword…
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[6sense for 6sense] Process & SLAs
Hi, Saima Rashid here, from the Revenue Analytics team 👋 As someone who’s lived in the Analytics and Ops world forever – there are a few things that warm my heart and those of my Ops peers. We love a good process, we love to automate wherever possible, and we love to have the data inform everything we do. Let’s be honest,…
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🎥 6 Things Every 6sense Customer Should Know: ICP & GTM Segments (1 of 6)
Hey, Revheads! @Saima, @Chris Dutton, @Adam Kaiser and @Ernest Owusu have compiled the ultimate cheat sheet for you and your team to be successful in your 6sense journey. Introducing: 6 Things Every 6sense Customer Should Know. Up first is @Saima talking about being more focused with ICP & GTM segments.
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6sense + Mutiny
Curious to know how the internal 6sense marketing team uses Mutiny to boost conversions and delight our website visitors? Look no further than here! I have created a deck of our main use cases for leveraging firmographics, predictive data and keyword intent to uplevel your website. Looking for more? Dive into the following…
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🎥 [6sense for 6sense] How we run digital campaigns
Hi, Kyle Dugan here from the 6sense marketing team. In this video I walk you through how I use 6sense to drive our own advertising campaigns on 6sense and LinkedIn. I also discuss how to view segment traffic in Google Analytics and some of the ways we measure success.
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Segment Naming Convention Recommendations
Hey! It’s Lauren Skinner-Johnson from 6sense. Are you stuck trying to start your segment naming convention strategy? I’ve been there!! I’m here to share some ideas to get you going… Why have a naming convention in the first place? A naming convention strategy will help you manage, maintain and organize segments in your…
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How to Measure Performance of 6sense Keywords
Hey, This is Nikesh Mehta from the Marketing Operations team at 6sense. In this article, I’m sharing "How to measure the performance of your keywords in the 6s instance" and why that’s important to know. — Once keywords are added into the 6sense platform, the next objective is to analyze their performance and take…
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How to avoid overlapping messaging from multiple email tools
Hey everyone! I'm Julz and I work on the MOPs team here at 6sense. One of the roles that I have is to implement processes across our whole Marketing tech stack. When we first started used Conversational Email one thing became very apparent - how to make sure that we are not sending messages to the same contact across…
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How to choose which events you sponsor
Hi everyone, as part of mine and @EJ Oelling's presentation on event strategy at Inspire UK (slideware is here!) we covered a lot of great points, but a quick tip for you all on sponsored event selection: Ask the sponsors for the previous year's attendee list! Take that list and compare it to your Ideal Customer Profile…
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Web personalization for Conversational Email
Q: Did you overlay web personalization parallel with/as a response from activities on Conversational Email? What are your thoughts there? A: This is definitely possible and a creative approach. At 6sense, we use MutinyHQ for personalization. For any Conversational Email campaign, you could create a unique UTM for any pages…
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🎥 6th Street Live - Website Personalization Recap [9/21/23]
Another 6th Street Live is in the books! Thank you @Adam Kaiser for jumping into website personalization AND throwing in some Taylor Swift puns. The 6sense team is headed to Breakthrough in October and will host our next 6th Street Live session on November 16th. PS: We're doing a 6th Street Live session on mainstage at…
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Reporting & Dashboards
Hi, it's Saima again 👋 Reporting & Dashboards are most definitely the #1 topic I get asked about by customers and prospects. When it comes to Reporting and Dashboards, you’ve got to remember 2 key guiding principles: 1. Data culture is decision culture. The fundamental objective in collecting, analyzing and deploying data…
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Operations Teams Orchestrating to Revenue!
One of the key tenets of a successful ABX program is building out the buying team on an account record – in fact one of the leading KPIs we track at 6sense is completeness and contact coverage of our buying team on accounts that we care about. By the time an account hits that magical stage we call 6QA – essentially a high…
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🎥 [6sense for 6sense] Account-Based Experience Plays
Hi 6sense Family! 👋 Courtney Smith here from the 6sense marketing team. Check-out this 19-minute video to see how we use 6sense segments to plan and execute our GTM strategy. I've also covered some great account-based experience plays we run internally at 6sense and how we measure success. Looking forward to connecting…