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[6sense for 6sense] Why we use the Custom 6QA at 6sense.
Hello, @Chris Dutton here from the 6sense Marketing team! What if I told you the 6QA in 6sense is great, BUT the custom 6QA is even better! We have all come to love and benefit from 6sense alerting us when an account is "in market" and we should work that account. (That's your classic 6QA a Decision/Purchase account "in…
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🎥 Ops Success Session: Intelligent Workflows (Recording & Deck)
Our first Ops Success Session is in the books! Big shoutout to @bailey.booher@6sense.com @Johnny Rabe and @Rachel Zerilla for being on the panel and walking through two use cases & answering audience questions. If you weren't able to attend, you can check out the deck and recording below.
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🎥 04/17 6th Street Live: How to Set Up an Intent-Based Nurture Campaign using 6sense
We shared some fun facts, like how @bailey.booher@6sense.com saw FIFTY live music acts last year and @Ethan Warlick has officiated 10 weddings (!!), but this webinar was really all about taking a deep dive into the what, why and how behind 6sense’s intent-based nurture strategy. We also walked through how to build a…
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04/17 6th Street Live: How to Set Up an Intent-Based Nurture Campaign using 6sense
Want to see how we build intent-based nurture campaigns at 6sense? Then don’t miss our next 6th Street Live webinar on Thursday, April 17th at 8 am PT / 11 am ET. @Jordan Backues and @bailey.booher@6sense.com are giving you an inside look at how our marketing team set up an always-on, multi-channel nurture campaign that…
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[6sense for 6sense] - Segment Analytics
Hi there! Saima here from the Revenue Analytics team 👋. I'm going to take some time over the next few weeks walking you through examples of how we leverage insights from 6sense platform reporting to augment our understanding of our business and drive the right type of Marketing and Sales activities. Aside from our top line…
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High Impact Programs for Lower Budgets
Hey Team! It’s your Friendly CSM, Suchita with Nikki Gloudeman, our fantastic Director of Creative Services to share some high impact tips to drive campaign ROI. After working with a lot of our customers, I’ve seen my customers experience changes in their marketing budgets or have to generate a lot of ROI with minimal…
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🎥 6th Street Live: How I Built an Award-Winning 1:Few ABM Campaign Using 6sense
Childhood sticker book nostalgia, hyper-personalization, and an 18X ROI – @Chris Frampton's B2Beautiful Game campaign really had it all! Thanks so much to everyone who joined us for the live session and submitted questions. If you have any other questions for Framps, please drop them below! Timestamps: 6:07 – What is good…
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🎥 6th Street Live: How I Built an Award-Winning 1-to-few ABM Campaign Using 6sense
In this webinar, our Sr. ABX Manager, @Chris Frampton, gave a behind-the-scenes look at how used 6sense Revenue Marketing and Sales Intelligence to build and execute an ABM campaign targeted at Tier 1 & 2 accounts. This campaign hit 131% of its pipeline target, so you'll want to check it out! Watch the recap.
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Driving Revenue from Target Accounts: Operation TAP DANCER
Hey everyone, Stef Iacono, EMEA Marketing Director here. I wanted to share more about Operation TAP DANCER; an orchestrated play to sell to our EMEA target account list. Building on the strategy outlined by @Saima our SVP of Marketing, this program led to 80%+ of our revenue being generated from Target Accounts - so i'd…
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Revenue Creation Framework with Latane Conant and Saima Rashid
Welcome back to 6th Street Live, our Ask Us Anything- style session where 6sense’s senior marketing leaders share how we use our platform so you can level up your 6sense game. We're ending 2024 with a bang. On November 21st at 1 PM CT, @Latane and @Saima will share 6sense’s new Revenue Creation Framework, a proven…
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🎥 6th Street Live - Keywords Recap [11/16/23]
What an awesome session, @Adam Kaiser. I wonder how many times we said the word "keywords"? 🧐 Thank you to everyone who joined and asked a question. If you have a follow up question, please comment below. We're taking December off for the holidays, but we'll see you back on 6th Street in 2024! Timestamp recap: 18:18- What…
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🎥 6th Street Live recap: Architects of Opportunity with Latane Conant and Saima Rashid
Big thank you to @Latane and @Saima for speaking on November's 6th Street Live session. Inspired by 6sense’s own journey, Latane & Saima shared their framework which focuses on: Smart data management Optimized campaign execution Aligning revenue teams for maximum impact If you have any questions, please leave them below…
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[6sense for 6sense] How Growth Marketing Tracks ICP Web Traffic
Hi, Adam Kaiser, from the Growth Marketing team at 6sense. Like most organizations, we track any number of top-of-funnel metrics, including website metrics like new and existing visitors, unique sessions, time on site, and more. Watching these metrics increase monthly is exciting and indicates that we are growing our…
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How to Track and measure 6QAs over time!
Hello! Chris Dutton from 6sense here! One question that comes up time and again is “How do I track the impact my 6QAs are having on pipeline and revenue”? That’s a great question, and it’s absolutely the right question to be asking. The first thing I recommend you do is “stamp” the 6QA value that's on the account, onto the…
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Pushing Segment Names into SFDC
Hi there! 👋 One scenario that comes up quite often, is when folks have their “source of truth” metrics and reporting set up in SFDC, and want to view 6sense segments in that same lens i.e. leverage that same reporting for a specific set of accounts that live in a 6sense segment. E.g. Look at pipeline for the cohort of…
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Persona Mapping and Buying Committee Setup
UPDATED: Here's a link to the playbook referenced below Hey there! 👋 It’s Julz from the 6sense MOPs team here and today I wanted to pass along some information on how we do our persona mapping internally and also how we use personas. Understanding your personas and which personas make up the buying committee is the first…
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How to launch a 1:1 Campaign Leveraging 6sense!
Hey All! Will Lyon from 6sense here. I oversee our Vertical and Segment Marketing function and I am excited to show you the 5 step process we took to launch a vertical specific 1:1 campaign across 18 accounts! Here is a deck to take you through how we thought through the strategy, executed and measured success.…
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🎥 6th Street Live Recap & Recording - Smart Form Fill [5/16/24]
Thanks to @julzjames for your amazing demo and interactive session. 🙌 If you have any follow up questions for Julz or @Rachel Zerilla, please leave them below. 🤩 Timestamps: 25:26: What are the ideal forms to leverage smart forms (e.g. inbound contact us vs. content gates, etc.) 26:35: What is the match rate if a person…
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Custom 6QA - Job Change!
Job Change 6QA! Hello! Chris Dutton with 6sense. If you were at Breakthrough you may have heard us talking about leveraging a “job change” as a new qualification reason in our custom 6QA configuration. I wanted to share with you how we are planning to create this flow. As of right now, we will be using LinkedIn Sales…
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🎥 6th Street Live Recap & Recording - LinkedIn Ad Performance [2/22/24]
Thanks to @Adam Kaiser and @Eric Wittlake for an awesome and interactive session! If you have any follow up questions, please leave them below. 🤩 Timestamps: 20:16 How did you come up with this 6s for 6s list - Accounts that visited these pages? 21:45: Is your master list the static CSV to run against your dynamic segment…