🎥 6th Street Live recap: Architects of Opportunity with Latane Conant and Saima Rashid

Kimberly Conklin

Big thank you to @Latane and @Saima for speaking on November's 6th Street Live session.

 Inspired by 6sense’s own journey, Latane & Saima shared their framework which focuses on:

• Smart data management
• Optimized campaign execution
• Aligning revenue teams for maximum impact

https://6senseinc.wistia.com/medias/hjfljun0hc

If you have any questions, please leave them below and we'll get back to you ASAP.

Timestamps:

37:06: Who gets to come up with the CE avatar names?

38:38: How do you quickly vet and process accounts to get them BD owners in your CRM to quickly get those accounts on SI dashboards as fast as you can?

39:33: What's your take on serving up ads to the rest of the buying group after an opportunity opens vs based on the intelligence driving where accounts are in the buyer journey before an opportunity is opened?

40:23: Any tips on building out a 6sense charter / roadmap for my team? Looking to get executive buy in, in 2025

45:12: What is your approach for revisiting closed-lost deals, and how do you identify opportunities to reopen them (leveraging 6sense)?

45:38: Do you see different levels of success with CE for large enterprise deals vs smaller deal sizes and shorter sales cycles?

46:37: How are you measuring average touches leading to a creation of an opportunity? Is that a manual process or is there an automated way to pull that?

50:21: How often do you review the keywords for your content strategy? Monthly | Quarterly? 

51:07: How many staff do you have that manage CE and set up the campaings?

55:14: Are you outbounding via CE with contacts that haven't opted in? If so, how do you get around that?

56:30: Since SFDC Events/Tasks can only map to Reach Model, is it possible to also have Sales engagement (clicks/ meetings) map to Intent Model?

Keyword presentation mentioned in recording.

Hanna Martin

Unified👏Revenue👏Creation