🎥 6th Street Live: How I Built an Award-Winning 1-to-few ABM Campaign Using 6sense

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Lauren Triance-Haldane
Lauren Triance-Haldane Posts: 19 6senser
edited March 20 in 6th Street

In this webinar, our Sr. ABX Manager, @Chris Frampton, gave a behind-the-scenes look at how used 6sense Revenue Marketing and Sales Intelligence to build and execute an ABM campaign targeted at Tier 1 & 2 accounts.

This campaign hit 131% of its pipeline target, so you'll want to check it out!

Watch the recap.

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  • Chris Frampton
    Chris Frampton Posts: 2 6senser

    Can't wait to showcase how I used 6sense to build this campaign that aligned with the timing of the European soccer championships!

    I don't want to reveal too much, but the level of personalisation and creative engagement involved helped us break into a number of our key target accounts, who gave feedback such as "...amazing...very well done! What an example of ABM....we loved it, caused a lot of humour in the office."

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