-
Metric Monday: Our Second Year Tracking Form-Fill Rates
When we asked marketers last year, their average form-fill rate was 3.5%. When we asked them again this year in our B2B Buyer Identification Benchmark study, the answer was much the same, 3.7%. Our findings align closely with what others have seen as well- Unbounce reports 3%, Search Engine Land reports 3% to 5%, and…
-
Wednesday Wisdom: The Evaluation Gap for Account-Based Marketers (An Article)
Hi all, Last year, 6sense Research surveyed nearly 400 B2B marketers about how they measure their performance and the effectiveness of their marketing strategies. We ran the survey again this year and are currently writing up our analysis. It will be interesting to continue to collect this data year over year to see what,…
-
Metric Monday: The Challenges Marketers Face in Harnessing Buying Signals
In 6sense Research's new B2B Buyer Identification Benchmark, we dive into everything 500+ B2B marketers had to tell us about the way their organizations' identify buyers. B2B buying teams generate thousands of digital interactions while searching online for business solutions. These interactions are cataloged and matched…
-
Wednesday Wisdom: How Different Purchase Types Impact the Buyer Journey (A Report)
Hi all, Last week we highlighted report #6 in the list below from our Buyer Experience Research series. What Research Says When B2B Buyers Reach Out to Sellers Why Some Buying Journeys Are Longer Than Others What Buyers Told Us About How They Make Decisions Before Contacting Vendors How the Contracting Process Influences…
-
Metric Monday: What Percentage of Annual Revenue Do B2B Teams Allocate for Marketing?
In our B2B Buyer Identification Benchmark, we explored how organizations budget for marketing. Across our sample of marketers from a wide array of industries, company sizes and funding sources, marketers reported that their organizations budgeted 13.4% of their companies’ annual revenues for marketing. All industries…
-
Wednesday Wisdom: How Large B2B Purchases Are Different From Smaller Ones (A Report)
For a few months now, we've been having tons of conversations and publishing new topic-specific reports based on our B2B Buyer Experience Research. In past Wednesday Wisdom posts, we've highlighted the following topic-specific reports from the research: What Research Says When B2B Buyers Reach Out to Sellers Why Some…
-
Metric Monday: Do Marketers Recognize and Prioritize Multiple Lead Signals from the Same Account?
Happy (Metric) Monday, If you saw our post last week, you'll know 6sense Research recently released a new benchmark report all about how marketing teams are identifying buyers and prioritizing their efforts. For today's Metric, we're highlighting one of the most encouraging findings from the report. In B2B transactions,…
-
Wednesday Wisdom: NEW Report Release 🎉 - 2024 B2B Buyer Identification Benchmark
It's a very happy Wednesday Wisdom today because 6sense Research has just released a new benchmark report! This report is all about how teams are identifying buyers and prioritizing their efforts. The benchmark is based on the practices of over 500 B2B professionals and covers: Form-fill rates What's the average? What does…
-
Metric Monday: BDRs Aren't Just Asking for Meetings Anymore
Traditionally, BDRs have centered their efforts around asking prospects for meetings. However, our Buyer Experience Research showed that buyers are highly unlikely to agree to meetings until they have selected a vendor. Instead of pressuring buying team members into premature demos or discovery calls, BDRs and sales…
-
Wednesday Wisdom: The Contracting Phase of the B2B Buying Process (A Report)
Hey all, We blinked and it's Wednesday Wisdom again! 🧠✨ Today, we have another report in our B2B Buyer Experience Research series, all about how the contracting process influences buyer satisfaction. Our research showed that B2B buyers often view the contracting phase as an important determinant for future purchases from…
-
Metric Monday: Number of BDR Contacts Attempts by Deal Size
Last week, we looked at data from our most recent BDR research that showed 83% of BDRs are multi-threading, a practice where they reach out to multiple individuals within a prospect account before giving up and moving on. This is great news! But sometimes, what's more exciting is finding ways we can become even better. 🤗…
-
Wednesday Wisdom: New Report Release in B2B Marketer Compensation Series
A few weeks back, we published our Compensation Report for B2B Marketers with salary insights based on the pay of over 650 B2B marketers. Among our findings were observations on gender pay equality, the impact of the tech industry on remote workers' pay, and how factors such as education, tenure, marketing discipline, and…
-
Metric Monday: Are BDRs Multi-threading?
In B2B, the best practice for identifying sales-ready buying processes is to attempt to contact multiple individuals inside a prospect account before concluding that there is no opportunity present. This practice is commonly called multi-threading. This year, 83% of the BDRs we surveyed reported that they multithread. 🎉…
-
Wednesday Wisdom: The Remote Work Pay Gap? It's Not What You Think
Happy Wednesday Wisdom 🧠 A few weeks ago we posted the release of our B2B Marketer Compensation Report all about how much marketers are paid, how they feel about it, and things that influence their pay. We now have another great report from this research, The Remote Work Pay Gap? It's Not What You Think. A first glance at…
-
Metric Monday: How many BDRs use AI tools, and how do they feel about it?
In our latest BDR survey research, we included a few questions about AI to understand if, and how, BDRs are currently using AI tools in their jobs. Nearly 40% of respondents reported using a least one AI-based tool, with Call Transcription and Email Writing tools being the most popular. We also examined attitudes toward…
-
Wednesday Wisdom: 2024 BDR Appreciation Week Report and Benchmark
Happy Wednesday Wisdom 🧠 On Monday, we looked at a finding from our latest BDR research - BDR teams have largely grown or remained stable in the past year. But there is even more good news than that! BDRs' quotas are up and they are hitting them. BDRs are also engaging in best practices such as multi-threading and…
-
Metric Monday: Is Growth, Decline, or Stability the Trend for BDR Teams? #BDR Appreciation Week
Happy Metric Monday and kickoff of BDR Appreciation Week! 🎉 We 💙 BDRs and make it a priority to survey them annually to understand how they are doing in their roles. This year, we received a lot of positive feedback - one of them being team growth! With many discussions surrounding layoffs and budget cuts in B2B over the…
-
Wednesday Wisdom: Is There a Gender Pay Gap in B2B Marketing? What the Research Shows
Happy Wednesday Wisdom🧠 We recently launched our annual B2B Marketer Compensation report that’s all about what marketers are earning and the things that influence their pay. These reports are a labor of love for @Kerry and me, as we believe in the importance of fair pay and want to offer a valuable resource for everyone in…
-
Wednesday Wisdom: The Great Gate Debate - To Gate or Not to Gate
Happy Wednesday Wisdom 🧠 Last week, we released a new report based on our B2B Buyer Experience Research that details the activities buyers get up to during their purchase journey. An important finding from that report is that barely over 30% of active buying team members ever fill out forms - even on vendors' websites they…
-
Metric Monday: Little Impact on Initial Buyer-Seller Engagement, Except for This...
B2B buyers dedicate approximately 70% of their purchasing journey to researching solutions and vendors before engaging directly with sellers. This point of first contact is remarkably consistent across industries and departments, as well as solution and purchase types, and solution price points. Interestingly, we…