Wednesday Wisdom: The Contracting Phase of the B2B Buying Process (A Report)

saraboostani

Hey all,

We blinked and it's Wednesday Wisdom again! 🧠✨

Today, we have another report in our B2B Buyer Experience Research series, all about how the contracting process influences buyer satisfaction.

Our research showed that B2B buyers often view the contracting phase as an important determinant for future purchases from the same vendor. This last mile of the buying journey generally contributes positively to a buyer’s purchasing experience. 

However, perceptions of this process vary based on factors such as the buyer's role within their company, the financial structure of their organization, and the importance of the purchased solution to their company's operations.

The report is a quick (5 minute) but powerful read! Get your eyes on the copy by clicking the link below and let us know what you think in the comments 🤗

https://6sense.com/blog/alls-well-that-ends-well-how-the-contracting-process-influences-buyer-satisfaction/

@Kerry

Kerry

We were really surprised to see this. We tested it, because we know that the end of a process can have a big impact on how you feel about the whole thing. Frankly, I thought it would be a net negative, but it wasn't.