Morningstar & Nasdaq on Ad Targeting with ABM – webinar recap blog!

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crista.messenger
crista.messenger Posts: 9 6senser
edited March 18 in Financial Services

We’ve got a fresh blog for our financial services users!

Learn from customers, Sophia Sellars, Senior Growth Marketing Manager at Nasdaq, and Uran Kabashi, Director of Demand Gen & ABM at Morningstar, in this blog recap of a recent webinar they partnered with 6sense on: “Smarter Ad Targeting with ABM in Financial Services.” Key highlights include:

  • Challenges before ABM was implemented
  • How they activated stage-based and persona-based targeted ad campaigns
  • Tips to make your ABM journey a success

Let us know your thoughts or questions in the comments!