How banks can use intent data to drive cross-sells


Retaining and growing client accounts is a primary focus in the relationship-driven industry of banking (and financial services in general). So, let’s talk about how 6sense can support our financial customers to do just that by identifying cross-sell opportunities. By listening for intent signals from your existing customers, you can ID when they’re showing interest in other services you offer or detect at-risk customers early via keyword and online research. Procedures can then be put in place to resolve their respective needs like distributor follow-up or nurture campaigns. Are there any cross-sell campaigns your org has activated with 6sense data?

Read the full blog here.