Wiebke Macrae - Place Your Chips: How to Decide Where Marketing Actually Moves Revenue
Stefano Iacono
Posts: 27 
Wiebke Macrae, Global Head of Demand Generation and ABM at Thales, shares how her team shifted from broad coverage to deliberate prioritisation.
The session explores how marketers can focus time and budget on the accounts that matter most across revenue at risk, expansion opportunities and net-new growth.
Download the attached deck to take a peek at what was presented during the session.
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