Adam Kinsley - Above the MQL: Building a Full-Funnel Demand Capture Engine with 6sense and RevSure
Stefano Iacono
Posts: 27 
in Inspire 26
Adam Kinsley, Senior Marketing Analyst at Bloomerang, shares how marketing teams can connect 6sense intent signals to RevSure attribution to identify accounts showing buying intent, run targeted campaigns and trace dark funnel activity through to qualified opportunities.
The session explores why the MQL should no longer be treated as the top of the funnel and how teams can build a fuller view of the buying journey.
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