New in the Academy! Frontline Sales Manager training

Ami Arad

If you attended my 6th Street Live session about sales adoption earlier this month, I emphasized how important frontline sales manager buy-in is. The adoption of every sales tool lives and dies at the frontline manager level. We now have a new, 50-minute frontline sales manager course within The Academy, although it may be easier for your managers to get there by going to https://certified.6sense.com/flm-training.

The course starts with three videos that are central to the Next-Gen Seller certification launched earlier this year about Account Matching, Intent, and the Buying Stages Model. With a solid understanding of how those capabilities power 6sense, their benefits to sellers, and their limitations, the course takes a moment to explain which parts of the way they manage today do NOT need to change (their sales process, methodology, or even much of their outbound messaging) before explaining the things that need to change (account prioritization, who to contact, and which message to lead with).

There is only one question frontline sales managers should concern themselves with: are my sellers working their Hot & Warm accounts? Sellers may offer up a good answer to that question, or a bad answer, and this course will teach frontline managers how to tell the difference so they can ensure their sellers are making the most of the company's investment in 6sense.

Again, your frontline sales managers can find the course here: https://certified.6sense.com/flm-training