Wednesday Wisdom: Anonymous Website Visitors (An Article)

Last year, we surveyed B2B organizations about their strategies for identifying potential buyers. Now, we’re gearing up for another round of data collection to see what, if anything, has changed. Last year’s findings were striking: 97% of website traffic is anonymous, and 74% of B2B organizations do not de-anonymize their website traffic.

In our report, B2B Form Fill Rates Are Very Low. What Are Marketing Organizations Doing About It?, we highlight the need to go beyond conventional form fills and emphasize the role of de-anonymization in decoding anonymous website traffic. In less than 10 minutes you’ll learn about signal categories crucial for pinpointing genuine buying intent.