9 in 10 BDRs Multithread -- Here's What the Top Teams Do Differently

saraboostani
saraboostani Posts: 395 6senser
in Research Road

Happy Day 3 of BDR Appreciation Week!

Back with more from this year's BDR research:

91% of BDRs say they multi-thread into accounts — and that number has been statistically similar for the past few years. So multithreading itself might not be what separates teams anymore, but what happens within it does.

Reaching two additional personas beyond the main contact was the most effective level of threading we found in the data (versus one or three personas) — associated with ~11 percentage points of additional quota attainment.

And 83% of BDRs say they receive guidance on which personas to prioritize within an account (which is genuinely great to see) and that guidance is associated with another ~10 points of attainment independently.

Haven't had the chance to read the research yet? Find our report and deep dive edition below:

@Kerry @Ernest Owusu

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Comments

  • Kerry
    Kerry Posts: 188 6senser

    Everyone who runs a BDR team should be paying close attention to this.

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