8 Research-Backed Ways to Increase Job Support in BDRs

saraboostani
saraboostani Posts: 395 6senser
in Research Road

@Kerry and I started our annual BDR study in 2021. That year, and every year since, how supported BDRs feel has been the strongest predictor of their performance. This year, BDRs who agree or strongly agree that they feel supported achieve an average of 100% quota attainment, compared to 77% among those who somewhat agree or less.

This year we ran a regression across just about every variable in our study to understand what predicts support. Eight factors came out as statistically reliable predictors, and we wrote a one-pager walking through each one and how much it moves the needle.

Find our one-pager here

Read the full research here

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Comments

  • Kerry
    Kerry Posts: 188 6senser

    This is so important for BDR leaders, because the things that move the needle are more or less entirely within their control and not costly. Not surprisingly, communication is critical.

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