What does is mean if an account has nothing populated in Intent Score?

Hi @Carly Watson We observed something similar with accounts in our Salesforce instance (and I am not familiar with how 6sense Hubspot integration works). The primary reason for intent score being empty in Salesforce were:

• Account is in Target stage (6sense only synced intent scores for accounts that are in-market and accounts in Target stage are not considered in-market)
• Accounts in Salesforce were not mapped to a 6sense account

Hope this helps.

@Carly Watson Likely accounts that are not in-market and thus not syncing over or accounts that may not have a record in SF yet. I don't know the backend inter-workings of the 6sense-HubSpot integration but it was probably set-up to minimize unnecessary data (e.g. inactive/non in-market accounts) in your MarTech environments that applicable users (sales/marketing) couldn't use to bring in new opps.

Can be annoying to not see data where you might expect it but actually a good thing. It keeps sellers and sales enablement focused on accounts actually showing sighs of life. 😊