Wednesday Wisdom: 2024 BDR Appreciation Week Report and Benchmark

saraboostani
saraboostani Posts: 395 6senser
edited February 2024 in Research Road

Happy Wednesday Wisdom 🧠

On Monday, we looked at a finding from our latest BDR research - BDR teams have largely grown or remained stable in the past year. But there is even more good news than that! BDRs' quotas are up and they are hitting them. BDRs are also engaging in best practices such as multi-threading and delivering useful content and experiences to buyers rather than simply asking them for meetings.

However, there are a couple challenges to note. BDRs are feeling less confident that they have the tools they need to do their jobs. It's incredibly important because the data has shown for the last three years that supported BDRs attain more quota.

All of this, and more much (including how BDRs are utilizing and feel about AI) are in 6sense Research's new 2024 BDR Appreciation Week Report and Benchmark.

Who will be reading it? And, who is enjoying BDR Appreciation Week?!

https://6sense.com/research/2024-bdr-appreciation-week-report-and-benchmark/

@Kerry

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Comments

  • Kerry
    Kerry Posts: 188 6senser

    I hope everyone will check out the report. Some really good news, but also some important watch-outs. When BDRs feel supported, they perform better!

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