Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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Exporting Account Search Activity and Keyword Data for Single and Multiple Accounts
How can I export a comprehensive report showing which accounts are searching for specific keywords and their search intent? When I view an individual account's timeline, I can see activities such as anonymous website visits with their search terms. I need to understand how to extract this activity data in a consolidated…
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How to Map 6sense Keyword Research to Your Full Buyer Journey
Hi everyone, this is my first post on RevCity, so go easy on me. I lead marketing operations at Ataccama, and I wanted to share something my team has been experimenting with, purely from a knowledge-sharing perspective. I would love to hear how others in this community are approaching the same questions. You're already…
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Quick Hits: Events Planning with 6sense, Part 1
Hi Folks! I’ve been coaching a few clients on how to go about this, and it can be an expansive topic. So, I’m starting a “quick hit series” to make it digestible and shareable in the hopes it is helpful to you all. Introduction: Events are a significant investment for field marketing teams. Many organizations may plan…
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How to Use a Keyword Performance Report to Surface New Prospect Opportunities
Want to uncover new Prospect Accounts or Opportunities that may otherwise go unnoticed? The Keyword Performance Report can do more than measure keyword engagement. A novel approach is to review accounts that are not yet in your CRM, analyze their keyword behavior, and determine whether their activity signals reflect a…
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Quick Hits: Events Planning with 6sense, Pt 2
I'm back after a hiatus from the last article! In case you missed it, the last article introduced the concept of building ICPs for fields marketing based on Keywords. We also looked at location based on engagement, which can help us prioritize where we can get the biggest cohort of audiences based on topics of interest.…