Counting down to this year's Buyer Experience report...!

Yayy! It’s our favorite time of year here on the Research team! Time to start counting down to Breakthrough and the release of this year’s Buyer Experience research. We surveyed more buyers than ever and asked them more questions than ever (including buying journeys that ended with no purchase!). We have sooo many new findings to share with you all, plus updates on everything we've been following since 2022! Here's our first little teaser :}

B2B buyers are often described as disappearing between purchases and "discovering" new solutions and vendors once a need arises.

Our research found that 96% of buyers stay current on relevant vendors and solutions between evaluation cycles, and during that time, 71% say their opinions about which vendors are worth considering change.

Buyers are paying attention long before an active evaluation begins — a meaningful opportunity for providers willing to remain relevant and visible between buying cycles. Of course, not all resources can be directed toward future buyers. Providers need to know where buyers are in their journey, both in and out of market, so they can engage them appropriately. What they can't afford to do is ignore them.

More findings from 4,600+ recent B2B buyers across EMEA, APAC, UK, Ireland, and North America coming November 3rd!!

@Kerry