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Community Discussions

The most recent content from our members.

Community Discussions

The most recent content from our members.

Recent Discussions

RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.

How to Map 6sense Keyword Research to Your Full Buyer Journey
Hi everyone, this is my first post on RevCity, so go easy on me. I lead marketing operations at Ataccama, and I wanted to share something my team has been experimenting with, purely from a knowledge-sharing perspective. I would love to hear how others in this community are approaching the same questions. You're already…
Metric Monday: How Many Formal Evaluations Has the Average Buyer Completed?
Happy 2026, y'all! I'm looking forward to the year ahead and all the research we will discuss here in Research Road 🙂 New year, new buying group? Not really. Our Buyer Experience research shows buyers bring extensive experience to the table. The average B2B buyer has been through eight to nine formal purchase journeys in…
Metric Monday: 2025 Buyer Experience Metric Dashboard
Hi all, We’ve been getting a lot of requests for buyer-experience data broken out by solution type, purchase cost, and more — and I’m excited to share we have something for you 🙂. We’ve built a dashboard that lets you explore a selection of core metrics from this year’s main Buyer Experience Study. You can filter by…
Metric Monday: Just How Experienced Are Your Buyers?
Hi all! Across our years of research on B2B buying, we’ve seen time and again that buyers move well into their journeys and, in 8 out of 10 cases, decide who they’ll buy from before ever speaking to sales. In our first year of studying this, we deduced that this independence is possible for two main reasons. First, much of…
04/17 6th Street Live: How to Set Up an Intent-Based Nurture Campaign using 6sense
Want to see how we build intent-based nurture campaigns at 6sense? Then don’t miss our next 6th Street Live webinar on Thursday, April 17th at 8 am PT / 11 am ET. @Jordan Backues and @bailey.booher@6sense.com are giving you an inside look at how our marketing team set up an always-on, multi-channel nurture campaign that…

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Upcoming Events

Club6 at Dreamforce | September 15–16
Join 6sense at Club6 during Dreamforce, 9 AM to 5 PM both days. Relax and recharge throughout a long conference day with incredible food, refreshments, and comfortable meeting space just steps away from Moscone Center. Club6 is your home base for high-impact meetings, real conversations, and connection throughout the week.…
UNBOUND by Hubspot
Join 6sense at HubSpot's annual conference! Book meetings with the 6sense team at our booth or the New Breed Growth Lounge Join us at the State of HubSpot Party on Wednesday evening Attend Kerry's Cunningham's speaking session – State of HubSpot 2026: How The Best Do It Differently Take advantage of our complimentary…
BREAKTHROUGH 2026: The Agentic GTM Conference
Breakthrough 2026 is three days built to help you win in the agentic GTM era, featuring real research, hands-on skill-building, and a certification to prove you can apply it, alongside the ideas, inspiration, and connections you'll carry with you long after the sessions end.

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