Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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04/17 6th Street Live: How to Set Up an Intent-Based Nurture Campaign using 6sense
Want to see how we build intent-based nurture campaigns at 6sense? Then don’t miss our next 6th Street Live webinar on Thursday, April 17th at 8 am PT / 11 am ET. @Jordan Backues and @bailey.booher@6sense.com are giving you an inside look at how our marketing team set up an always-on, multi-channel nurture campaign that…
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Wednesday Wisdom: Help Me, Help You - The 70/30 B2B Buying Journey (Watch or Read)
Hi all, In the latest episode of the Science of B2B podcast, our Head of Research @Kerry dives into what we call the 70/30 buying journey of B2B purchases. It’s a great companion—or oral description, if you haven’t had a chance to read it—to our report: The Critical Period for B2B Buying & The Seventy-Percent Solution:…
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Wednesday Wisdom: Most Buyers Find Non-sellers to Engage With Before Talking to Sellers
Hi all, We've discussed how over 70% of buyers engage in backchannel conversations with subject-matter experts, executives, or other non-sales personnel from vendor organizations before ever speaking with a rep. For selling organizations, this means these conversations are happening—with or without their awareness.…
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Metric Monday: Continuing Discussion on Outreach Before the 1st Formal Buyer-Seller Interaction
Hey all, Last week, we discussed how long buyers reported receiving outreach from vendors before their first proper interaction with sellers. The data showed that 83% of buyers received outreach prior to initial contact, with 32% receiving outreach for days, 30% for weeks, and 19% for months. Despite this, buyers still…
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Wednesday Wisdom: Different from the Rest: Manufacturers’ Unique Path in the B2B Buying Journey
Hi all, There's a really interesting story about how buyers buy in the Manufacturing industry. Manufacturers purchase hardware and machinery nearly three times as often as buyers in other industries. These types of purchases, regardless of the industry, are typically lower in cost, involve shorter buying cycles, and follow…