Counting down to this year’s Buyer Experience Research - what do winning vendors have in common?

saraboostani
saraboostani Posts: 395 6senser
in Research Road

What do winning vendors almost always have? Prior experience with the buyer. And it goes deeper than brand familiarity.

Our third annual Global Buyer Experience Study, based on the experiences of 4,000+ B2B buyers, lays bare just how much past relationships shape vendor selection.

The full report comes out next week on November 12th at Breakthrough. Can’t wait to see everyone attending! Come find me to chat about the research :)

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@Kerry

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Comments

  • Kerry
    Kerry Posts: 188 6senser

    One of the most underrated insights from our research, I think. Our buyers really do rely on past experience, and they have a lot of it.

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