Wednesday Wisdom: Anonymous Website Traffic (A quick read before the long weekend)

saraboostani
saraboostani Posts: 397 6senser
edited November 2023 in Research Road

Hey all! 

If you enjoyed our chat about form-fill rates on Monday, you’ll love the blog post that discusses that research. It’s a quick (5 minute) but impactful read before kicking off the long holiday weekend. In it, we discuss:

  • The challenge of low form-fill conversion rates in B2B marketing
  • The significance of anonymous visitors
  • Combining third-party intent signals with de-anonymized web traffic to identify genuine in-market opportunities
  • A necessary shift from increasing form-fill rates to focusing on enabling users to access content freely

Happy reading and a wonderful holiday weekend to all. The 6sense Research team is truly grateful for this incredible community. Cheers!

https://6sense.com/blog/only-3-of-web-visitors-fill-out-on-site-forms-heres-how-the-other-97-can-reveal-where-your-next-deals-are/

@Kerry

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Comments

  • Rachel Zerilla
    Rachel Zerilla Posts: 218 6senser

    100%%%%%is @Kerry Love this blog!!

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