Wednesday Wisdom: Anonymous Website Traffic (A quick read before the long weekend)

Hey all! 

If you enjoyed our chat about form-fill rates on Monday, you’ll love the blog post that discusses that research. It’s a quick (5 minute) but impactful read before kicking off the long holiday weekend. In it, we discuss:

• The challenge of low form-fill conversion rates in B2B marketing
• The significance of anonymous visitors
• Combining third-party intent signals with de-anonymized web traffic to identify genuine in-market opportunities
• A necessary shift from increasing form-fill rates to focusing on enabling users to access content freely

Happy reading and a wonderful holiday weekend to all. The 6sense Research team is truly grateful for this incredible community. Cheers!

@Kerry