Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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Local 6sense User Groups [bookmark this page]
6sense Local User Groups are here! 📣 Register for your city event through this form 📣 User Groups are open to 6sense customers and partners. Upcoming User Group Events: DMV - DC, Maryland, Virginia Area - Thursday, December 12th from 6-7:30 PM Join your nearest local group here in RevCity for all the details: Amsterdam, NL…
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The 2023 Buyer Experience Report is Now Live!
Do you know why buyers stay hidden for over 2/3 of their journey? We do. Over the past several months, 6sense Research has been busy learning about the recent purchases of over 900 B2B buyers. Buyers across organizational levels, purchase roles, industries, company sizes, purchase types, deal sizes and more shared their…
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New? Start Here
Welcome to RevCity, where marketing, sales, and operations professionals can share ideas, crowdsource advice, and learn how to become Revenue AI masters. To access all the great content here in RevCity and participate in discussions, you'll need to be logged in. For 6sense customers with an active license we recommend…
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Have ideas or feedback about RevCity?
We'd love to hear it! Drop us an email at revcity@6sense.com or add a comment to this post!
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How to Set Up Intent-Based Nurture Campaigns with 6sense
Looking for a multi-channel demand gen play to progress accounts through the buyer stage? At 6sense, our “always-on” intent-based nurture campaign does just that. This approach tailors emails and ads to each account’s intent signals and buying stage, leveraging 6sense segments and our new Audience Workflows tool for…
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Awaken the Dead
Awaken the Dead Tier 1 - CL Opps > 6 months Loss reason - no decision/no response/timing Awareness Tactic - Digital Advertising (Display/Contextual Targeting) based on KWs Consideration Tactic - Conversational Email - been awhile..how are things going. new features or other announcements where relevant + gifting incentive…
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Has anyone used 6Sense to do new vertical testing without an additional model? Tips please!
For additional context — our TAM is pretty far outside of the traditional B2B SaaS audience that a lot of 6Sense users target. We're mostly targeting HVAC original equipment manfacturers, equipment distributors, and then affiliated independent dealers in their networks. We've had some limited success with home services…
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Integrated Marketing Campaign Process Doc
If you manage campaigns, you know how important it is to stay organized and aligned. That’s why I created this template! As the lead for Demand Gen and Integrated Campaigns, I searched everywhere for a resource like this but came up empty—so I built one. I figured others might find it useful too, so I wanted to share. This…