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🎥 04/17 6th Street Live: How to Set Up an Intent-Based Nurture Campaign using 6sense
We shared some fun facts, like how @bailey.booher@6sense.com saw FIFTY live music acts last year and @Ethan Warlick has officiated 10 weddings (!!), but this webinar was really all about taking a deep dive into the what, why and how behind 6sense’s intent-based nurture strategy. We also walked through how to build a…
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Keyword Refresh Tips?!
Hi everyone! I just started a brand new job and have taken over ownership of our 6sense instance. We're embarking on a keyword refresh (and need to get it done in the next two weeks). Does anyone have any tips on how to conduct a keyword audit and refresh? What steps do you take? Who do you involve? If anyone has a…
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Partner Marketing with 6sense - can anyone share some best practices?
Hi! We're new users of 6sense trying to figure out how we can use the intent data for partner marketing. Does anyone have a use-case they can share? Or best practices for incorporating the intent keywords to support partner marketing? Any advice on how to create a partner dashboard that will help unlock the dark funnel…
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Account intent with ad clicks
When you run ads, you can see what accounts are clicking on our ad to go to our website. I can click on each individual account to see what their intent is, but I have to manually click on each. Is there a way to group accounts with higher intent in a mass way vs clicking on each individual account?
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Keyword group overhaul
Hi all, Our marketing team recently embarked on a massive keyword update in our instance of 6sense, and the next step is to now overhaul/re-organize our keyword groups. We are a B2B SaaS organization in the HR tech space, and I'm thinking of using product lines, competitors, key campaign themes, and key HR-related themes…
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0 anonymous users with keyword intent??
We recently started seeing keyword intent data with "0 anonymous users". Never saw that before! It was always 1 anonymous user. Now, all intent users I see are "0". I have not exhaustively gone through every segment, but every one I've checked shows "0 anonymous users". We don't have predictive, but plan to move to…
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90 Day Competitor Research Risk Signals
Is anyone running retention campaigns? What are the metrics that matter for your org?!
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Intent-based outreach: how to handle dynamic segment & outreach sequences
Hi everyone, We're working on an intent-based ad campaign and I want to support that campaign with BDR outreach. For the ad campaign we're using dynamic segments where accounts can move in and out, based on their intent. Does anyone have advice or best practices how to deal with dynamic segments vs. drip sequences…
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Tips for Utilizing G2 + 6sense
The G2 + 6sense integration allows for more visibility into target accounts with all of your intent data available in one system. Internally, our teams use G2 intent in a lot of our campaigns. More specifically, we use the "Product Profile Pageviews" and "Comparison, Alternatives, and Ad Pageviews" filters for later…
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New Playbook: Leveraging Orum and 6sense for Enhanced Sales Development
Hey RevHeads! Check out Orum's latest playbook on how to best leverage the Orum and 6sense partnership to enhance outbound sales development. Organizations are using Orum’s AI-powered Live Conversation platform combined with 6sense’s world-class intent data to inform their sequencing, call tasks, and overarching sales…
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Filtering out subscription / unsubscribe forms in segment or intent
Hey all! I set up a segment for one of our strategic sales reps for their region and a particular solution we offer. We offer education solutions and many schools roll up to one large URL for district. My initial segment had about 19 accounts with just account owner and keyword group I set up email intent alerts and…
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🚀 6sense Inspire UK Attendees Don’t Miss Out - 6sense RevCity London User Group Event Next Week! 🚀
Attention London ABM Community & 6sense Inspire UK Attendees, this one is for you. Just a reminder that the 6sense RevCity London User Group Event is happening next week. Hosted by us (Gilroy) in partnership with 6sense, this is an unmissable evening where we’ll delve into "Predictive Buying Behaviour" and explore how AI…
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Wins with 6sense!
You've gotten the hang of identifying hot accounts with 6sense as a seller; now it's time to implement account-level data into your outreach. To capture your prospect's attention, personalize your message. There is no better way to personalize messaging than to use 6sense keyword intent and website activity to relate to…
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What does is mean if an account has nothing populated in Intent Score?
We have a couple of accounts in hubspot that have no data populated in their Intent Score. The few I've found seem to be in the Target Buyer Stage and also Low Profile Fit and also have not had any activity with either a marketing campaign or our website etc., Is this blank simply because they have yet to engage with…
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Dynamic Marketing Operations with extensive tech and data background looking for new opportunity
Located in CT under 2 hours from NYC and not opposed to travel. I come from a data and tech background, working with SQL, VBA, SSIS, various ETL applications, Tableau, SAP Business objects. Managed massive data sets in various industries including Retail, Healthcare, Insurance, Energy and Information Security. From a B2B…
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Bombora Topic Amount Increase For Kickstarter Package
Hey Rev City, I'm reaching out about an exciting new product update that is now live for all 6sense customers. As you may already know through the 6sense and Bombora partnership, 6sense is offering all of our Platform subscription customers the Bombora Company Surge® Kickstart Package which is included within your current…
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Best Practices for Intent Based Segments
Hi all, posting a question here from one of my customers to bounce it off of the community. They are trying to build out SF reporting to see successes to allow for optimization. Right now, an account can technically qualify for more than one segment so reporting is messy and hard to differentiate which segment has the…
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March 2024 Product Release Updates
Hi RevHeads! We’ve got some exciting new product updates from this month’s release. Please check out all the latest below: Rev AI for Marketing Platform Services Automated Email Notifications for Daily Synchronization Delays Primary Admins will now receive an automated email notification when there's a delay in daily data…
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Top Competitor Not Returning Much Intent Keyword Volume
Hi all — we have a large competitor, let's call them Company XYZ, which we have included in our Branded keywords list. For whatever reason, perhaps there is not a lot of content consumed around this company's name, or maybe just not a lot of intent — we are not seeing much come up in intent data for Company XYZ. Even at…
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Updates to G2 Segment Filters in 6sense ABM Platform
Hey RevHeads! We’re pleased to announce an exciting new update on G2 Segment Filters: 6sense will sunset the following filter: “G2 Comparison, Alternatives, Ad Pageviews” Filter will be renamed to: “G2 Comparison, Alternatives, Ad Pageviews (Legacy)” Once user creates a new segment, legacy filter will no longer be…