Intent Data

Hi everyone, this is my first post on RevCity, so go easy on me. I lead marketing operations at Ataccama, and I wanted to share something my team has been experimenting with, purely from a knowledge-sharing perspective. I would love to hear how others in this community are approaching the same questions. You're already…

Now that we've looked at planning, how can we use 6sense to fortify our events on site? Part 3: Create Relevant and Meaningful Conversations at your Event Create a contextual starting point for your reps versus a generic pitch! Preparation steps for the onsite team: Based on prepared account Tier Model we used in Part 2 of…

Ever since 6s rolled all locations for an account into one record (which makes sense to do), we've been running into issues capturing 6QAs for non-headquarter locations. For example, if we have a CRM record for an account based in the US and is matched to a 6sense record in the US, but 6sense shows that the UK location…

Hi everyone! I just started a brand new job and have taken over ownership of our 6sense instance. We're embarking on a keyword refresh (and need to get it done in the next two weeks). Does anyone have any tips on how to conduct a keyword audit and refresh? What steps do you take? Who do you involve? If anyone has a…

Did you know that 6sense has a whole data team working around the clock to improve your data’s accuracy and relevance to driving revenue? Our customer’s data and its usage, validation, and conversion into revenue is a top priority this year, with new updates coming every month. We’re committed to clean data as all 6sense…

We’re excited to announce a major upgrade to the Web Visit Data Pack schema—designed to give your team deeper visibility into how accounts engage with your website and campaigns. 🧠 What’s New? Two powerful new fields have been added to the schema: UTM Campaign Name Track which campaigns are driving traffic and…

We shared some fun facts, like how @bailey.booher@6sense.com saw FIFTY live music acts last year and @Ethan Warlick has officiated 10 weddings (!!), but this webinar was really all about taking a deep dive into the what, why and how behind 6sense’s intent-based nurture strategy. We also walked through how to build a…

Hi! We're new users of 6sense trying to figure out how we can use the intent data for partner marketing. Does anyone have a use-case they can share? Or best practices for incorporating the intent keywords to support partner marketing? Any advice on how to create a partner dashboard that will help unlock the dark funnel…

When you run ads, you can see what accounts are clicking on our ad to go to our website. I can click on each individual account to see what their intent is, but I have to manually click on each. Is there a way to group accounts with higher intent in a mass way vs clicking on each individual account?

Hi all, Our marketing team recently embarked on a massive keyword update in our instance of 6sense, and the next step is to now overhaul/re-organize our keyword groups. We are a B2B SaaS organization in the HR tech space, and I'm thinking of using product lines, competitors, key campaign themes, and key HR-related themes…