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AI Recommended Leads: Turning Ad Engagement into Sales-Ready Contacts
AI Recommended Leads starts from the account-level signal you already have (a click on your ad) and identifies the single best contact, or two, worth recommending — without waiting on inbound behavior. For new campaigns with persona targeting enabled, 6sense will surface the specific contacts at your engaged accounts who…
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Introducing RevLabs Live: Your Monthly Office Hours with 6sense
We’re excited to share a new webinar series that’s exclusive to 6sense customers: RevLabs Live is a monthly, hands‑on webinar series designed to help you get more out of 6sense, one practical session at a time. These 45‑minute sessions are your opportunity to learn directly from 6sense experts, see real examples, and ask…
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Submitting a Feature Request
How to Submit a Feature Request Have a product idea or something you'd love to see us build? Here's how to get it in front of our product team. Submit via RevCity The easiest way to submit a feature request is directly through RevCity, your customer portal. Go to the RevCity section Click Roadmap Select Request a New…
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Keyword Refresh Tips?!
Hi everyone! I just started a brand new job and have taken over ownership of our 6sense instance. We're embarking on a keyword refresh (and need to get it done in the next two weeks). Does anyone have any tips on how to conduct a keyword audit and refresh? What steps do you take? Who do you involve? If anyone has a…
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[RevLabs Live Recap 🎥] Audience Workflows: Your FAQ, Answered
Thanks to everyone who joined our very first RevLabs Live session! We kicked things off by discussing everyone’s favorite Olympic sports (who knew curling was so popular?! 🥌) and then jumped right into the most common Audience Workflows questions we hear from customers. Our AWF experts, Sean, Stephane and Bailey…
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Tracking Pixels: How to Turn Multi-Channel Campaigns into Account Intelligence
Most B2B marketers run campaigns across multiple platforms, many of which live outside of 6sense. But here's the challenge: those platforms live outside your ABM infrastructure, which means you're flying blind on which target accounts are actually seeing your ads. Tracking Pixels solve this problem. They're the fastest way…
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How to use Intelligent Workflows (IWF) to inform your next GTM motion
Planning a buyer’s journey is often a challenging task with countless touchpoints and ever-evolving customer expectations. The task of mapping out each stage demands adaptability and precision, as even small missteps can lead to missed opportunities or disengaged prospects. This is where IWF can help kickstart things for…
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Why CTV Changes the Game for B2B Advertising: Better Performance, Smarter Targeting, Real Results
Video advertising continues to evolve in B2B marketing. As buying committees increasingly consume content on streaming platforms, marketers need new high-performing ways to reach them in these premium environments with brand-focused messaging. With CTV now available in 6sense, you can run full-screen, audio-on video…
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Why CTV Changes the Game for B2B Advertising: Better Performance, Smarter Targeting, Real Results
Video advertising continues to evolve in B2B marketing. As buying committees increasingly consume content on streaming platforms, marketers need new high-performing ways to reach them in these premium environments with brand-focused messaging. With CTV now available in 6sense, you can run full-screen, audio-on video…
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Building Better B2B Campaigns: 7 Digital Advertising Goals That Matter
In B2B marketing, digital advertising isn’t just about generating clicks or impressions, it’s about driving measurable business outcomes. The most effective campaigns are built with a clear goal in mind, whether that’s strengthening brand perception, fueling pipeline, or winning business from competitors. Yet, too often,…
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Practical Guidance For Your AI Email Experience
As demand for AI Email grows and customers discover the most effective ways to use it, I’d like to share some key insights and learnings from our recent customer conversations. Before I get started, I want to reemphasize a point that often gets forgotten: AI Email is NOT email marketing. Traditional B2B email marketing…
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[6sense for 6sense] Revenue Plays!
Hi Chris Dutton here from the MOPs and DG team!! Content Syndication (CS) can be a huge value add in getting access to new accounts that matter to you! 😀 Use case No.1: TAM expansion, marketing to new verticals or geo’s in accounts that may have never heard from you or know you exist. Use case No.2: in your “crawl” phase…
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What ABX Leaders Teach Us About Using 6sense Strategically
As someone who leads a Solutions Consulting team that speaks with 6sense prospects every day, I’ve had the privilege of hearing firsthand how ABX and Field Marketing leaders think about their challenges, their goals, and the tools they rely on. One of the most insightful conversations we’ve had recently was with…
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Is There a Fellow 6Sense B2B Customer Who Deals with Physical Product Sales Who's Willing to Meet?
Our company onboarded 6sense earlier this year, and we're still struggling to utilize the platform to its fullest potential. Is there another customer who isB2B and deals with physical product sales who is willing to meet and discuss best practices and strategies for incorporating 6sense into their current marketing mix?…
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Mastering Your 6sense Predictive Model: The Ultimate Resource Roundup
Understanding how your 6sense predictive model works (and how to keep it optimized) is one of the most important ways to boost performance across your GTM teams. When your model is fueled by clean, aligned inputs and governed by best practices, it delivers sharper insights, stronger predictions, and better revenue…
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Cold Calling Is the Worst — Nick Cegelski Has Tips for Warming It Up
At 6sense, we’re adamantly anti-cold call. Our CRO, Latané Conant even wrote a book about it: No Forms. No Spam. No Cold Calls. Does that mean we’re anti-calling in general? Of course not. We know it’s an integral part of any sales process, but we also have pretty strict criteria for when it’s time to pick up the phone.…
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Best Practices for Selecting and Adding Keywords
To get the best results from 6sense, you need to select the right keywords and add them to 6sense. (Keywords are often phrases, not singular words.) It’s critical, but it may seem daunting to sift through all the potential details that might give you the best results. Here are some tips and guidelines about how to get…
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Best Practices Filters
Does a best practice document exists for filters to use searching leads via the Account and People Dashboard and/ or Discovery tab?
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Ad Creative Review
Hi everyone! Looking for your feedback on a few creative assets from a recent paid social campaign that we’re considering repurposing for a 6Sense DSP campaign. These creatives are specifically designed to create brand awareness for our Managed IT & Cybersecurity solutions tailored to our Tier 1 accounts (businesses that…
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Ad Creative Review
Hi everyone! Looking for your feedback on a few creative assets from a recent paid social campaign that we’re considering repurposing for a 6Sense DSP campaign. These creatives are specifically designed to create brand awareness for our Managed IT & Cybersecurity solutions tailored to our Tier 1 accounts (businesses that…