RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
One of the biggest threats to pipeline is the buying journey that begins in earnest but ends without a purchase because the buying group can't decide, the budget gets pulled, or business priorities change. This year, we've added a whole new arm to our Buyer Experience research focused on journeys that end in no-decision,…
Can hardly believe we're just over two weeks away from Breakthrough and the release of this year's Buyer Experience research! We're so excited to finally share it with all of you, free and ungated, of course 😉. In the meantime, here's another sneak peek at one of the hundreds of findings from this year's study! Buyers are…
Fire safety is an important concern for businesses that operate in offices, shops, warehouses, and other commercial buildings. A small fire hazard can quickly become a serious problem if the right safety measures are not in place. Businesses can improve fire safety by carrying out regular fire risk assessments, keeping…
Our 2026 Breakthrough Award winners represent some of the most innovative teams in B2B! Cheers to: Culture Amp — AI Game Changer of the Year Xactly — Maturity Momentum Experian — Rockstar Sales Team Flexera — Workflow Wizard Saddle Creek Logistics Services — Small Team. Big Results. NVIDIA — Transformational Trailblazer…
This month in the lab, we opened with a fun icebreaker: Would you rather explore space or the ocean? Honestly a tough call and the group was pretty evenly split. Then we got right into it and brought that spirit of exploration into segments: navigating your account universe with sharper focus and improved organization &…
We simply can’t wait to see you at the Fontainebleau for Breakthrough 2026 – the Agentic GTM conference. If you’ve already registered, download the event app to build your agenda. Still waiting to buy your ticket or trying to convince your BFF in sales to join? Use CustomerBT26 to save 30% on registration. Here’s your…
Yayy! It’s our favorite time of year here on the Research team! Time to start counting down to Breakthrough and the release of this year’s Buyer Experience research. We surveyed more buyers than ever and asked them more questions than ever (including buying journeys that ended with no purchase!). We have sooo many new…
Hey RevCity 👋 Two releases and a lot of momentum from our product team leading up to Breakthrough! Highlights from September & October Releases 1. 6sense MCP Server now is GA and has Sales Intelligence Use Cases Our Model Context Protocol server moved from Open Beta to General Availability in September and now supports…
🎉 6sense Agentic GTM certification launching November 2026 Buyers are already 70% through their decision-making process before speaking with a rep, but the signals that reveal who is in market are often scattered across disconnected tools. Starting November 2026, learn how to turn AI and buying signals into predictable…
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With five years at Gilroy—a Tier 1 6sense partner and leading B2B technology marketing agency—I specialise in go-to-market planning across ABM and broader Martech initiatives. My passion for cutting-edge marketing technology stems from a deep interest in how digital innovation is reshaping our fast-paced world and the drive to stay ahead of the curve.
How Gilson Doubled Email Engagement and Generated $600K+ in Pipeline Using AI Email Gilson combined 6sense buyer intelligence with AI Email agents to stay present on a six-to-eight-month sales cycle and nearly doubled their email engagement while generating multi-six-figure pipeline contributions. But the real win was what…
Breakthrough 2026 is three days built to help you win in the agentic GTM era, featuring real research, hands-on skill-building, and a certification to prove you can apply it, alongside the ideas, inspiration, and connections you'll carry with you long after the sessions end.
