RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
This month in the lab, we opened with a fun icebreaker: Would you rather explore space or the ocean? Honestly a tough call and the group was pretty evenly split. Then we got right into it and brought that spirit of exploration into segments: navigating your account universe with sharper focus and improved organization &…
We simply can’t wait to see you at the Fontainebleau for Breakthrough 2026 – the Agentic GTM conference. If you’ve already registered, download the event app to build your agenda. Still waiting to buy your ticket or trying to convince your BFF in sales to join? Use CustomerBT26 to save 30% on registration. Here’s your…
Yayy! It’s our favorite time of year here on the Research team! Time to start counting down to Breakthrough and the release of this year’s Buyer Experience research. We surveyed more buyers than ever and asked them more questions than ever (including buying journeys that ended with no purchase!). We have sooo many new…
Hey RevCity 👋 Two releases and a lot of momentum from our product team leading up to Breakthrough! Highlights from September & October Releases 1. 6sense MCP Server now is GA and has Sales Intelligence Use Cases Our Model Context Protocol server moved from Open Beta to General Availability in September and now supports…
🎉 6sense Agentic GTM certification launching November 2026 Buyers are already 70% through their decision-making process before speaking with a rep, but the signals that reveal who is in market are often scattered across disconnected tools. Starting November 2026, learn how to turn AI and buying signals into predictable…
AI Recommended Leads starts from the account-level signal you already have (a click on your ad) and identifies the single best contact, or two, worth recommending — without waiting on inbound behavior. For new campaigns with persona targeting enabled, 6sense will surface the specific contacts at your engaged accounts who…
I already received the book what the next step in this
Fellow Revheads, it’s time to celebrate the teams turning ambitious ideas into standout results! This year’s finalists impressed us with inventive uses of AI, smarter ways of working, rapid execution, and measurable business impact. Their stories show what’s possible when bold thinking meets focused action. Celebrating Our…
The work has moved into AI agents and assistants, but the intelligence those agents need has not always moved with it. Today that gap closes. The 6sense MCP Server is now in Open Beta. It brings 6sense intelligence into any MCP-compatible AI agent, so the buying signals and account context your GTM runs on are callable…
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With five years at Gilroy—a Tier 1 6sense partner and leading B2B technology marketing agency—I specialise in go-to-market planning across ABM and broader Martech initiatives. My passion for cutting-edge marketing technology stems from a deep interest in how digital innovation is reshaping our fast-paced world and the drive to stay ahead of the curve.
How Gilson Doubled Email Engagement and Generated $600K+ in Pipeline Using AI Email Gilson combined 6sense buyer intelligence with AI Email agents to stay present on a six-to-eight-month sales cycle and nearly doubled their email engagement while generating multi-six-figure pipeline contributions. But the real win was what…
Breakthrough 2026 is three days built to help you win in the agentic GTM era, featuring real research, hands-on skill-building, and a certification to prove you can apply it, alongside the ideas, inspiration, and connections you'll carry with you long after the sessions end.
