RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
In the 1930s, researcher Wilder Penfield probed the brains of awake epilepsy patients and recorded which part of the body responded to each touch. When researchers later drew a body sized by the amount of brain devoted to each part, the result had enormous lips, oversized hands, and a shrunken torso on spindly legs. It was…
The rules of GTM are changing in the agentic AI era. AI isn't just a feature, it's reshaping how revenue leaders spot opportunities, make decisions, and execute at scale. But here's what separates winners from the rest: they're building a true GTM Intelligence Platform by mastering three core pillars: data and signals,…
As every organization faces transformation in this agentic era, Amir Ravandoust, 6sense CEO, explores the role trust plays at its center: in ourselves, our partners, our data and intelligence, and the AI we're asking to act on our behalf. The video of this session will be posted here by November 23, so check back to watch…
In The Secret Life of B2B Buyers, Kerry Cunningham compares the lead-based buying model of 2012 with what four years of buyer research shows today, including the surprisingly modest role LLMs play in buying decisions (81% of buyers use them, and only 17% to 21% call them influential). He also shares why agentic GTM gives…
AI can help revenue teams do more. But is it helping them do better? In this keynote, 6sense CMO Kelly Hopping explores why the next phase of AI demands a deeper understanding of the people behind the buying signals, as well as the people doing the marketing, selling, and customer success. Discover how context can turn…
A lot of exciting and awesome things are being developed at 6sense! Chief Product & Technology Officer Kimberly Bloomston shares how 6sense is evolving to meet the moment and what’s next across the product roadmap, including Explainability, BDR Agent, AI Visibility, and Headless Intelligence. The video of this session will…
Speaker: Lisa Cole (2x Marketing) BCG found 96% of CMOs say they've transformed with AI, yet 42% still use it for discrete tasks. Lisa Cole, 4X CMO and author of The Limitless CMO, is Chief Market Officer at 2X, a GTM human-agentic services provider. She shares why most AI transformations fail to deliver impact. Leaders…
Speaker: Katie Nocerino (1mind) Your board wants growth, and marketing generates the pipeline. But a booked meeting isn't ROI: every handoff from SDR to AE to SE to CSM erodes bookings and LTV:CAC. Your SDR agent books the meeting, then hands your buyer to the next person in line. I'm Katie Nocerino, head of sales at 1mind…
Speaker: Nicolas Vandenberghe (Chilipiper) Scoring leads and accounts is a critical process. It enables GTM teams to assign resources to the most likely and valuable prospects, hence increasing their win rates and ACVs. Traditionally companies have used a method based on adding points for favorable company attributes, for…
Speaker: Kelly Jo Horton, Atlassian, Head of Enterprise Marketing Operations Not all intent data is equally actionable. Join Kelly Jo Horton, Head of Lifecycle Marketing Ops at Atlassian, to learn how Atlassian transformed one noisy intent cluster into three distinct funnel-stage clusters using Bombora’s Company Surge®…
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With five years at Gilroy—a Tier 1 6sense partner and leading B2B technology marketing agency—I specialise in go-to-market planning across ABM and broader Martech initiatives. My passion for cutting-edge marketing technology stems from a deep interest in how digital innovation is reshaping our fast-paced world and the drive to stay ahead of the curve.
About the Event Go-to-market is changing quickly, and 6sense continues to innovate to help you win in this agentic era. In this special edition of RevLabs Live, Kelly Hopping, Chief Marketing Officer, and Kimberly Bloomston, Chief Product & Technology Officer, will share the context behind 6sense’s next chapter and preview…
Tune in for an exclusive webinar where 6sense’s Head of Research & Thought Leadership, Kerry Cunningham, and Sara Boostani, Sr. Marketing Research Analyst, draw on insights from the 2026 B2B Buyer Experience Report. They will share what more than 4,600 recent B2B buyers told us about why journeys stall, and what gets them…
