RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
CCC Intelligent Solutions Inc. (CCC) is a leading cloud platform for the multi-trillion-dollar insurance economy, creating intelligent experiences for insurers, repairers, automakers, part suppliers, and more. At CCC, we’re making life just work by empowering more than 35,000 businesses with industry-leading technology to…
RevvyAI is now generally available and helping revenue teams move faster by turning questions into answers (and actions) in a single prompt. Whether you’re using it for pipeline insights, account research, campaign performance, or outreach, we want to see what’s working for you. Drop your best RevvyAI prompt and a short…
Hi all, I wanted to share this great post from our head of research, @Kerry . Despite what may be enticing to think, very few buyers use LLMs to discover vendors. Most buyers already know the vendor landscape well before they ever open an LLM. Even the exception (buyers evaluating in a genuinely new category) rarely turn…
Hi everyone, this is my first post on RevCity, so go easy on me. I lead marketing operations at Ataccama, and I wanted to share something my team has been experimenting with, purely from a knowledge-sharing perspective. I would love to hear how others in this community are approaching the same questions. You're already…
From pioneering AI-powered GTM strategies to driving transformational business outcomes, 6sense customers continue to raise the bar. The 2026 Breakthrough Awards celebrate the innovators, visionaries, and revenue teams turning bold ideas into measurable impact, and we want to recognize your success. 2026 Award Categories…
Now that we've looked at planning, how can we use 6sense to fortify our events on site? Part 3: Create Relevant and Meaningful Conversations at your Event Create a contextual starting point for your reps versus a generic pitch! Preparation steps for the onsite team: Based on prepared account Tier Model we used in Part 2 of…
Hi all! I have a new article to share today — by yours truly! I doubt anyone reading this is unaware of confirmation bias, but I do think it has more of a role in the buyer evaluation and purchase process than we've given it credit for. There's often a perception that buying is an objective, fact-driven process, but the…
Hi Folks, As you may know, RevvyAI can be used to easily surface information for lightning fast reporting or insight within 6sense. This can be a massive time saver, especially when there are many reports within 6sense and putting key information together can sometimes be a steep learning curve. Today's article is one for…
🏩 Concentra is Hiring: Director of Growth Marketing (Addison, TX) 🏩 Are you a strategic B2B marketing leader passionate about driving pipeline growth, customer engagement, and revenue impact? We're looking for a Director of Growth Marketing to lead our end-to-end customer journey strategy, including Account-Based Marketing…
The work has moved into AI agents and assistants, but the intelligence those agents need has not always moved with it. Today that gap closes. The 6sense MCP Server is now in Open Beta. It brings 6sense intelligence into any MCP-compatible AI agent, so the buying signals and account context your GTM runs on are callable…
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With five years at Gilroy—a Tier 1 6sense partner and leading B2B technology marketing agency—I specialise in go-to-market planning across ABM and broader Martech initiatives. My passion for cutting-edge marketing technology stems from a deep interest in how digital innovation is reshaping our fast-paced world and the drive to stay ahead of the curve.
ABM sounds simple. A clean ICP. Buy-in from sales. Campaigns that target the right people. Reporting that sticks. Getting all of it working together is a different story. Caleb Rountree, Sr. Account-Based Marketing Manager at 8×8, built a simplified four-pillar framework that got his team to more than 100x pipeline growth…
About this event In this RevLabs Live session, @Michael Walter, Senior Product Manager, and @shwetha_shanthakumar, Manager, Value Analytics Reporting, will walk through the key reports available in 6sense, the questions they answer, and how to use them to uncover actionable insights from your data. Attendees will gain a…
