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A Thank You to Our Partners + A Closer Look at B2B Buying Around the World
The 2026 Buyer Experience Study is the most ambitious we have run, and it exists in its current form because three partners each helped us expand its scale and shape how we interpreted what we found. This week, we’re sharing each of their reports, and I want to start by thanking them! MarketOne International co-sponsored…
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Now Build It: Turning Your Greatest GTM Constraint into a Working AI Workflow
Track: Thought Leadership Speaker: Ryan Staley, Founder and CEO of Whale Boss In this hands-on session, you will build against your greatest GTM constraint. Ryan Staley, Founder and CEO of Whale Boss, opens with real workflows running inside enterprise revenue teams today, from turning intent signals into pipeline to…
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Your Brain + AI: How to Use AI Effectively and Improve Critical Thinking
Track: Thought Leadership Speaker: David York, author of AI-Powered Growth AI promised us greater productivity, but new reports show that its use is quietly damaging our brains via cognitive offloading and “AI brain fry.” In this session, David York, author of AI-Powered Growth, teaches you why removing too much friction…
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Putting AI To Work on Your Greatest GTM Constraint
Track: Thought Leadership Speaker: Matt Heinz, CEO, Heinz Marketing Before adopting AI there's a more important conversation to have: What is actually slowing your go-to-market motion down? What is the one thing that, if fixed, would substantially change something in your business? Strategy first. Process second.…
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Hiring Fully Remote Role - ABM Manager
Join a high-impact Digital Marketing team as a Performance Marketing & ABM Manager, where you will lead the strategy, execution, and optimization of enterprise demand generation initiatives that directly influence revenue growth. This role is responsible for driving awareness, engagement, qualified pipeline, and customer…
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From Signals to Sales Action: Operationalizing Buyer Intelligence
Customer Spotlight: D2L and Qualcomm Technologies, Inc. Speakers: Debbie Bender, Principal Strategist 6sense; Georgia Zehr, VP of Global Business Development, D2L; Franco Telesca, Marketing Communications Specialist, Qualcomm Technologies, Inc. and Charity Tofoya, Senior Manager, Business Development, Qualcomm…
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From 20% to 54%: How Culture Amp Built a Scalable Qualification Engine with AI Email
Customer Spotlight: Culture Amp Speaker: Marije Gould, VP Growth Marketing What happens when you stop asking SDRs to manually qualify every inbound hand-raiser and let AI Email handle it instead? At Culture Amp, campaign conversion rates went from 20% in Q1 2025 to 54% in Q1 2026, and kept climbing. This session is the…
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Air Cover Meets Intent Data: How Insperity Drives More Revenue from Fewer, Better Opportunities
Customer Spotlight: Insperity Speakers: Chris Todd, Manager, Marketing Automation & Engagement, Insperity and Philip Dunham, Manager, Sales Go-to-Market, Insperity Sales and marketing alignment is easy to talk about. Building a shared operating model that actually changes how revenue gets created is something else…
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From Interest to Intent: How Reltio Built a Pipeline Machine with Nearly 100% Close Rates
Customer Spotlight: Reltio Speakers: Michael Brown, Sr. Director, Global Business Development, Reltio; and Karim Azar, Sr. Director, Marketing, Reltio Reltio was setting meetings. What they were not doing was converting them, at least not at the rate a modern revenue organization demands. With low single-digit conversion…
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Before the Dashboard Lights Up | The Messy Middle Blueprint for AI Email, Workflows & 6sense GTM
Customer Spotlight: VelocityEHS Speaker: Jake Charboneau, Senior Campaign Manager, VelocityEHS When VelocityEHS purchased 6sense, it faced a reality familiar to many newer customers: implementation can feel like a waiting period. Its data wasn’t an exact match, its CRM hierarchy needed work, critical segmentation inputs…
