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What to do differently in your GTM planning because of the 2026 Buyer Experience Study
Even the clearest research can be hard to put into practice, and the distance between agreeing with a finding and changing how we plan is where a lot of good insight gets stuck. LeadFabric’s The Buyer Has Already Decided. Now What? is written for that stretch, with seven changes to consider as you plan your 2027…
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F the MQL: How we rebuilt the demand funnel on agents
Speaker: Tara Corey and Michiel Dorjee, Optimizely We did not start by trying to kill the MQL. We started by asking why marketing and sales were always showing up late, and the MQL turned out to be what was making them late. Optimizely built an orchestration layer that puts agents to work across the full demand funnel, all…
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The Justification Gap in UK and Ireland B2B Buying
The deals that die in the UK and Ireland tend to be the ones attempting something the organization has never bought. In MarketOne International’s cut of the 2026 Buyer Experience data, 76% of stalled evaluations were for a capability the organization had never purchased, compared with 59% of completed purchases. And among…
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A Thank You to Our Partners + A Closer Look at B2B Buying Around the World
The 2026 Buyer Experience Study is the most ambitious we have run, and it exists in its current form because three partners each helped us expand its scale and shape how we interpreted what we found. This week, we’re sharing each of their reports, and I want to start by thanking them! MarketOne International co-sponsored…
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Now Build It: Turning Your Greatest GTM Constraint into a Working AI Workflow
Track: Thought Leadership Speaker: Ryan Staley, Founder and CEO of Whale Boss In this hands-on session, you will build against your greatest GTM constraint. Ryan Staley, Founder and CEO of Whale Boss, opens with real workflows running inside enterprise revenue teams today, from turning intent signals into pipeline to…
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Your Brain + AI: How to Use AI Effectively and Improve Critical Thinking
Track: Thought Leadership Speaker: David York, author of AI-Powered Growth AI promised us greater productivity, but new reports show that its use is quietly damaging our brains via cognitive offloading and “AI brain fry.” In this session, David York, author of AI-Powered Growth, teaches you why removing too much friction…
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Putting AI To Work on Your Greatest GTM Constraint
Track: Thought Leadership Speaker: Matt Heinz, CEO, Heinz Marketing Before adopting AI there's a more important conversation to have: What is actually slowing your go-to-market motion down? What is the one thing that, if fixed, would substantially change something in your business? Strategy first. Process second.…
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Hiring Fully Remote Role - ABM Manager
Join a high-impact Digital Marketing team as a Performance Marketing & ABM Manager, where you will lead the strategy, execution, and optimization of enterprise demand generation initiatives that directly influence revenue growth. This role is responsible for driving awareness, engagement, qualified pipeline, and customer…
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From Signals to Sales Action: Operationalizing Buyer Intelligence
Customer Spotlight: D2L and Qualcomm Technologies, Inc. Speakers: Debbie Bender, Principal Strategist 6sense; Georgia Zehr, VP of Global Business Development, D2L; Franco Telesca, Marketing Communications Specialist, Qualcomm Technologies, Inc. and Charity Tofoya, Senior Manager, Business Development, Qualcomm…
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From 20% to 54%: How Culture Amp Built a Scalable Qualification Engine with AI Email
Customer Spotlight: Culture Amp Speaker: Marije Gould, VP Growth Marketing What happens when you stop asking SDRs to manually qualify every inbound hand-raiser and let AI Email handle it instead? At Culture Amp, campaign conversion rates went from 20% in Q1 2025 to 54% in Q1 2026, and kept climbing. This session is the…
