Breakthrough
Discussion List
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[Innovation Stage] AI Everywhere, Impact Nowhere: Why Agentic GTM Needs Growth Orchestrators
Speaker: Lisa Cole (2x Marketing) BCG found 96% of CMOs say they've transformed with AI, yet 42% still use it for discrete tasks. Lisa Cole, 4X CMO and author of The Limitless CMO, is Chief Market Officer at 2X, a GTM human-agentic services provider. She shares why most AI transformations fail to deliver impact. Leaders…
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[Innovation Stage] Marketing ROI Lives With Sales. 1mind Makes Every Marketing Dollar Count.
Speaker: Katie Nocerino (1mind) Your board wants growth, and marketing generates the pipeline. But a booked meeting isn't ROI: every handoff from SDR to AE to SE to CSM erodes bookings and LTV:CAC. Your SDR agent books the meeting, then hands your buyer to the next person in line. I'm Katie Nocerino, head of sales at 1mind…
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[Innovation Stage] Still Adding Points to Score Leads? Scoring Done Right with AI
Speaker: Nicolas Vandenberghe (Chilipiper) Scoring leads and accounts is a critical process. It enables GTM teams to assign resources to the most likely and valuable prospects, hence increasing their win rates and ACVs. Traditionally companies have used a method based on adding points for favorable company attributes, for…
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Breakthrough Executive Experience: Session Slides & Ideas to Take Back to Your GTM Team
At Breakthrough, senior GTM leaders came together for an afternoon focused on one big question: What does it take to lead through the shift to Agentic GTM? A few themes stood out: Rethink the GTM operating model. As AI changes how buyers discover and evaluate companies, winning preference requires new ways of connecting…
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What are you most excited about at Breakthrough? 👀
We’re getting SO close to Breakthrough, and after spending the last several months behind the scenes on this event, I’m honestly having a hard time picking what I’m most excited about. A few things at the top of my list: Becoming Agentic GTM certified. This is brand new at Breakthrough and goes beyond learning about AI.…
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Introducing the Agentic GTM Certification: Be the First to Earn it at Breakthrough
This year, in addition to the exciting keynotes, breakout sessions and awesome parties, there’s something brand new at Breakthrough: you can be the first to earn your Agentic GTM Certification, a hands-on program built to help go-to-market teams turn AI and buying signals into predictable revenue growth. This certification…
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Meet the 2026 Breakthrough Awards Finalists!
Fellow Revheads, it’s time to celebrate the teams turning ambitious ideas into standout results! This year’s finalists impressed us with inventive uses of AI, smarter ways of working, rapid execution, and measurable business impact. Their stories show what’s possible when bold thinking meets focused action. Celebrating Our…
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Prompt & Tell: Share Your Best RevvyAI Prompt to Earn a Reward!
September 1 Update: 🎉 Warm congratulations to @Kristen Mendenhall, Senior Manager, Demand Generation at Icertis and the winner of our grand prize: a complimentary Breakthrough ticket! Check out Kristen's prompt in the comments below, where she talks about how she's using RevvyAI to speed up necessary tasks like keyword…
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The Breakthrough Flash Sale Is On!
🎶 It's the mossssst wonderful timmmmme of the yearrrrrrrrr…… The Breakthrough Flash Sale is on NOW! Now through August 14th at 11:59 pm PT, you can snag your Breakthrough tickets for just $999 — the lowest price we'll offer all year. This year, Breakthrough enters a new era as The Agentic GTM Conference, bringing together…
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🏆 Nominations Are Now Open for the 2026 Breakthrough Awards!
From pioneering AI-powered GTM strategies to driving transformational business outcomes, 6sense customers continue to raise the bar. The 2026 Breakthrough Awards celebrate the innovators, visionaries, and revenue teams turning bold ideas into measurable impact, and we want to recognize your success. 2026 Award Categories…
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Everything You Need to Know Before Submitting to Speak at Breakthrough'26
The Call for Speakers opportunity to speak at Breakthrough is open through May 31, 2026. If you've been sitting on a story, a campaign that crushed it, a workflow your team had to build from scratch, a result you're still proud of, this is the post that gets you from "I should probably submit" to actually submitting.…
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Breakthrough '26 Call for Speakers is OPEN NOW!
You heard it here first — the Breakthrough '26 Call for Speakers is officially live through May 31. 👉 Submit your nomination(s) now! Breakthrough, 6sense's annual conference, is built around one simple but powerful truth: context changes everything. Knowing which accounts are ready to buy is one thing. Knowing why they're…
Upcoming Events
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Special Edition RevLabs Live: Agentic GTM That Makes Sense
About the Event Go-to-market is changing quickly, and 6sense continues to innovate to help you win in this agentic era. In this special edition of RevLabs Live, Kelly Hopping, Chief Marketing Officer, and Kimberly Bloomston, Chief Product & Technology Officer, will share the context behind 6sense’s next chapter and preview…
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2026 B2B Buyer Experience Report: The Secret Life of B2B Buyers
Tune in for an exclusive webinar where 6sense’s Head of Research & Thought Leadership, Kerry Cunningham, and Sara Boostani, Sr. Marketing Research Analyst, draw on insights from the 2026 B2B Buyer Experience Report. They will share what more than 4,600 recent B2B buyers told us about why journeys stall, and what gets them…