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[6sense for 6sense] Why we use the Custom 6QA at 6sense.
Hello, @Chris Dutton here from the 6sense Marketing team! What if I told you the 6QA in 6sense is great, BUT the custom 6QA is even better! We have all come to love and benefit from 6sense alerting us when an account is "in market" and we should work that account. (That's your classic 6QA a Decision/Purchase account "in…
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CRM/CX Strategist Seeking New Opportunity
Hello RevCity. If you're looking to supercharge your customer experience and drive measurable results across sales, marketing, and account management, we should talk! I’m an accomplished CRM/CX Strategist with a proven track record supporting new business development, nurturing existing accounts, and delivering impactful…
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Has Anyone Integrated 6sense with Multiple Marketo Instances Using Azure Logic Apps?
Hi RevCity community, I’m working on integrating 6sense with two Marketo instances, each serving a different Line of Business (LOB). The integration needs to be bidirectional: 6sense should read data (e.g., leads, activities) from both instances and write back enriched data (e.g., intent scores) to the correct instance…
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Playbook: Intelligent Workflows (IWF) for Marketing
Intelligent Workflows (IWF), is the latest innovation from 6sense that allows you to seamlessly run targeted, personalized, omni-channel campaigns and manage data across systems of record — no more manual busywork (hooray!) If you’re a marketer looking for inspo on what you can do with IWF, then you’ve come to the right…
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Your last opportunity to get a print copy of The Opportunity, a 6sense magazine
Did you know 6sense published a magazine? On real, live paper? There are only about 100 copies left if you want to get your literal hands on one. As part of the launch of Intelligent Workflows, we produced and printed a 32-page, B2B marketing "lifestyle magazine" called The Opportunity. The inspiration for it was: What…
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Wednesday Wisdom: Behind the Headlines - A Closer Look at B2B Marketing Budgets in 2025
Hi all, It’s easy to get swept up in headlines that focus on cuts and slowdowns. But when we asked B2B marketers about their own organizations, most painted a different picture—one marked by growth, rising budgets, and a focus on new priorities like AI. We wrote a report about it, and it's available to read now. Based on…
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Revenue Team Therapy - A True Story of Sales and Marketing Alignment
A True Story of Sales and Marketing Alignment For insights from some of the brightest minds in the world of revenue, check out the Revenue Makers podcast and subscribe wherever you get your podcasts. Achieving a tight-knit alignment between sales and marketing truly is the foundation for revenue success. Yet, for many…
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What certifications does 6sense offer?
As of 2/26/24 we offer FOUR types of certifications: Fundamentals of Next-Gen Marketing This certification is focused on the strategies of Account Based Marketing (ABM) and is applicable to any marketer (or seller, for that matter!) It is based solely on the content of the book No Forms. No Spam. No Cold Calls. WHO can get…
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6sense Segments for Google Ads
As B2B marketers, you understand the value of precise audience targeting in Google Ads, and as of May, 6sense offers a powerful tool to help you achieve that. I’m excited to highlight our new product that empowers marketers to easily, effectively, and affordably engage buyers with digital advertising: 6sense Segments for…
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Pause a 6sense ad campaign
Hi All, How can we pause an ongoing 6sense ad campaign?
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Marketing is evolving. Is your team's playbook?
The old marketing playbook is dead—or so everyone is saying. Marketers love to declare things dead (ourselves included). But in this case, the old marketing playbook isn’t really dead, but outdated. The way buyers buy has evolved and our marketing strategy has not kept pace. And it’s only going to continue to change in the…
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Ad Creative Review
Hi everyone! Looking for your feedback on a few creative assets from a recent paid social campaign that we’re considering repurposing for a 6Sense DSP campaign. These creatives are specifically designed to create brand awareness for our Managed IT & Cybersecurity solutions tailored to our Tier 1 accounts (businesses that…
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Hiring Demand Generation Manager at Reputation
We’re looking for a Global Demand Generation Manager to join our team at Reputation! If you or someone you know is passionate about generating and driving pipeline for B2B SaaS, and eager to make an impact in an environment of exciting transformation, we’d love to hear from you. In this role, you'll have the opportunity to…
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Ad Creative Review
Hi everyone! Looking for your feedback on a few creative assets from a recent paid social campaign that we’re considering repurposing for a 6Sense DSP campaign. These creatives are specifically designed to create brand awareness for our Managed IT & Cybersecurity solutions tailored to our Tier 1 accounts within…
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[6sense for 6sense] - Segment Analytics
Hi there! Saima here from the Revenue Analytics team 👋. I'm going to take some time over the next few weeks walking you through examples of how we leverage insights from 6sense platform reporting to augment our understanding of our business and drive the right type of Marketing and Sales activities. Aside from our top line…
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Ad Creative Review
Hi everyone! Looking for your feedback on a few creative assets from a recent paid social campaign that we’re considering repurposing for a 6Sense DSP campaign. These creatives are specifically designed to create brand awareness for our Managed IT & Cybersecurity solutions tailored to our Tier 1 accounts (businesses that…
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Looking for a rockstar ABM Campaign Manager - B2B SaaS (100% Remote)
Hi everyone, We're looking for a rockstar Marketing Campaign Manager to launch integrated ABM Campaigns using 6Sense and with awesome tech stack and demand gen team at ServiceChannel, an operating company of Fortive. Marketing team is on the west coast but company is fully remote. Please apply if interested or pass along…
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Get Next-Gen Marketer Certified in 3 Easy Steps!
Sign up to begin your Next Gen Marketer certification journey! We will then send you your free copy of the book No Forms. No Spam. No Cold Calls. Read the book and access the digital workbook to study. Pass the certification test when you feel you’re ready. Please set up your Skilljar user profile before taking the test…
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How to integrate 6sense with Google Analytics
Curious about how to integrate 6sense with Google Analytics? Thanks to our friend Justin Dunham at Ercule, here is a step-by-step article on how to set up the integration and gain a more comprehensive outstanding of your website's performance and the behavior of specific accounts. ****UPDATE!***** The above article…
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Advertising: Sunsetting User VTR metric
Hey RevCity! As of today (Jan 15), the 6sense Advertising team has removed the user-level view-through rate view-through metric from the platform. The reliability of these metrics at the user-level will decline as the 3rd party cookie pool continues to shrink. Moving forward, we recommend using the account-level metrics…