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Quick Hits: Events Planning with 6sense, Pt 2
I'm back after a hiatus from the last article! In case you missed it, the last article introduced the concept of building ICPs for fields marketing based on Keywords. We also looked at location based on engagement, which can help us prioritize where we can get the biggest cohort of audiences based on topics of interest.…
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Quick Hits: Events Planning with 6sense, Part 1
Hi Folks! I’ve been coaching a few clients on how to go about this, and it can be an expansive topic. So, I’m starting a “quick hit series” to make it digestible and shareable in the hopes it is helpful to you all. Introduction: Events are a significant investment for field marketing teams. Many organizations may plan…
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New Framework coming tomorrow — Folklore Debt
Every B2B company has a story about how it first won. The scrappy outbound team that outsold everyone. The inbound engine that flooded the pipeline. The founder who cold-called their way to $10M. Those stories are real — and they were earned. The problem is what happens to them over time. They stop being context and start…
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Senior Program Manager opening in Florida!
Hi Folks, I have a special contact looking to fill this role. In sum, the person MUST have Intermediate to advanced 6sense experience Experience working with marketing automation, CRM systems, and analytics tools, including HubSpot, Salesforce, and Google Analytics Demonstrated ability to launch ABX programs and report its…
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New Relic is hiring Director, Marketing Engineering & AI!
See the LinkedIn post here https://www.linkedin.com/posts/erica-browning_director-marketing-engineering-ai-activity-7445189842952675329-du3W/
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6sense Administrator Certification is now LIVE!
We’re excited to announce that registration for the 6sense Administrator Certification is NOW OPEN! The 6sense Administrator certification teaches primary Admins how to manage their 6sense instance, optimize model health, and enable the game-changing technology that powers their teams' ABX programs. Key topics: Revenue…
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Why Timing + Relevancy matters in GTM – is it a "Shoe In"?
I recently had an experience I thought might be great food for thought, for aligning intent + timing + relevancy. I’ve been interested in a competitive athletic event, and it requires “special skills” but more importantly, special shoes. Shoes that support speed, traction and stability. So, my research process went about…
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Hiring: Senior Manager, Marketing Operations & Analytics (Remote)
The best marketing operations professionals are architects at heart. They see Marketo, Salesforce, and 6sense not as separate tools but as an interconnected ecosystem waiting to be optimized. Their passion lies in building data pipelines that reveal insights, creating attribution models that prove impact, and designing…
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Get Next-Gen Marketer Certified in 3 Easy Steps!
Sign up to begin your Next Gen Marketer certification journey! We will then send you your free copy of the book No Forms. No Spam. No Cold Calls. Read the book and access the digital workbook to study. Pass the certification test when you feel you’re ready. Please set up your Skilljar user profile before taking the test…
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Optimizing Direct Mailing and Gifting Programs in Account-Based Marketing with 6sense (Part 1 of 2)
Leveraging AI-Driven Insights to Maximize Engagement and ROI Why Gifting in ABM?ABM strategies have evolved beyond digital engagement, with direct mailing and gifting programs becoming essential tools for creating memorable, personalized experiences for high-value accounts. However, marketers must ensure that their…
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Intent Data & Lead Scoring
Or as I like to think of it—“Minority Report” for Marketing Ops. In Marketing Ops, predicting buyer behaviour isn’t science fiction—it’s strategy. At 6sense, we use intent data and lead scoring to spot signals early, prioritise the right accounts, and help our GTM teams focus where it matters most. Here’s how we make it…
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[6sense for 6sense] Revenue Plays!
Hi Chris Dutton here from the MOPs and DG team!! Content Syndication (CS) can be a huge value add in getting access to new accounts that matter to you! 😀 Use case No.1: TAM expansion, marketing to new verticals or geo’s in accounts that may have never heard from you or know you exist. Use case No.2: in your “crawl” phase…
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Campaign Execution at Scale
Or as I like to call it “Mission: Possible” when MOps is on the job. Executing campaigns at scale isn’t just about speed it’s about building systems that scale with you. At 6sense, we run a high volume of campaigns across regions, personas, and channels. As a Senior Marketing Operations Specialist, my role is to ensure…
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Expand Advertising Reach & Flexibility with The Trade Desk (TTD) Integration
The 6sense segment sync integration with The Trade Desk allows mutual customers to push first- and third-party audience segments directly to one of the world’s largest demand-side platforms. You can activate dynamic, highly targeted 6sense audiences directly in The Trade Desk across programmatic display, video, native, and…
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What Marketing Ops Really Does (and Why It’s Underrated)
If you’ve ever wondered what Marketing Operations actually does—you’re not alone. We’re the team behind the curtain, making sure campaigns launch on time, leads flow smoothly, data tells the right story, and tech stacks don’t turn into tech wrecks. But MOps is more than just process and platforms. It’s about: 🎯 Driving…
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What certifications does 6sense offer?
As of 09/05/25 we offer FOUR types of certifications: Fundamentals of Next-Gen Marketing This certification is focused on the strategies of Account Based Marketing (ABM) and is applicable to any marketer (or seller, for that matter!) It is based solely on the content of the book No Forms. No Spam. No Cold Calls. WHO can…