Advertising

[RevLabs Live Recap 🎥] From Pixel to Pipeline: Building Account-Based Visibility Beyond 6sense
We had a great turnout for this month’s RevLabs Live, where we dug into Tracking Pixels and how they help you go beyond platform-level metrics to get true account-level visibility across your GTM campaigns. Our very own Housam Abdelrahman, Sr. Director of Product Management - Advertising, took us on a tour from pixel to…
The Dawn of Campaign Measurement
Raise your hand if you’re a marketer who struggles to clearly show performance—and justify digital advertising spend. Okay, hands down. We’ve all been there. 6sense can help you tell this story in a way you probably didn’t think was possible by using Audience Workflows (AWF). But let’s build a little…
Why 6sense Campaign Reporting Doesn't Match Google Analytics or Adobe Analytics
It's common to see differences between campaign reporting in 6sense and website statistics in GA (or Adobe). While these platforms provide valuable insights, they measure different parts of the digital journey using different methodologies. In simple terms: 6sense measures advertising delivery and engagement and removes…
Running ABM Advertising in Europe: What B2B Marketers Need to Know
Running account-based marketing (ABM) campaigns in Europe comes with unique challenges that differ significantly from a U.S. focused program. From privacy regulations to multi-country execution and platform specific nuances, marketers need a thoughtful approach to succeed. Below, I break down the key considerations across…
Tracking Pixels: How to Turn Multi-Channel Campaigns into Account Intelligence
Most B2B marketers run campaigns across multiple platforms, many of which live outside of 6sense. But here's the challenge: those platforms live outside your ABM infrastructure, which means you're flying blind on which target accounts are actually seeing your ads. Tracking Pixels solve this problem. They're the fastest way…
Visitor Retargeting Becomes Account-Based Retargeting
Over the past few years, changes to browser cookies and fingerprinting policies have dramatically reduced the size and reliability of third-party cookie pools. As a result, visitor-level retargeting has become less effective across the industry. To ensure customers get consistent performance and scale, we're transitioning…
How to Turn Marketing Qualified Accounts into Marketing Qualified Leads
So, you’ve got a marketing qualified account (6QA). That’s great, but now what? The real magic happens when you turn that interest into a lead that your business development reps can call or email. Here are three solid ways to make that leap. 1. Enrich Contacts Before Handing Them Off to BDRs Timing is everything. Once an…
🎥 Replay Ready! Blueprint for Digital Advertising: Smarter Strategy and Execution, Smarter Revenue
The replay from yesterday's webinar session, Blueprint for Digital Advertising: Smarter Strategy and Execution, Smarter Revenue, is now available! Watch it here. ICYMI: ROI·DNA’s Brian DeHaan and Liz McComas shared their tactical approach to building and optimizing digital advertising programs that cut through the noise…
Why CTV Changes the Game for B2B Advertising: Better Performance, Smarter Targeting, Real Results
Video advertising continues to evolve in B2B marketing. As buying committees increasingly consume content on streaming platforms, marketers need new high-performing ways to reach them in these premium environments with brand-focused messaging. With CTV now available in 6sense, you can run full-screen, audio-on video…
Why CTV Changes the Game for B2B Advertising: Better Performance, Smarter Targeting, Real Results
Video advertising continues to evolve in B2B marketing. As buying committees increasingly consume content on streaming platforms, marketers need new high-performing ways to reach them in these premium environments with brand-focused messaging. With CTV now available in 6sense, you can run full-screen, audio-on video…
Building Better B2B Campaigns: 7 Digital Advertising Goals That Matter
In B2B marketing, digital advertising isn’t just about generating clicks or impressions, it’s about driving measurable business outcomes. The most effective campaigns are built with a clear goal in mind, whether that’s strengthening brand perception, fueling pipeline, or winning business from competitors. Yet, too often,…
Advertising spend breakdown by Buying Stage
Is there a way we can see how much we've spent on advertising towards accounts in specific Buying Stages during a specific timeframe? For example, we're trying to see how much we've spent on Awareness stage advertising vs. other stages. The only way I can think of doing something like that is if we had segments for each…
First Touch Attribution: Reporting and Best Practices
Hi RevCity community! I have a customer facing a critical attribution challenge and would love your input. The Issue: Customer is running 6sense display advertising campaigns Lead source reporting shows "Website" getting most first-touch credit instead of 6sense ads Impacting ability to demonstrate 6sense ROI for budget…
Increase Ad Spend Efficiency with Audience Workflows
Are you finding it difficult to control ad spend on certain campaigns? Is it hard to visualize and explain your marketing strategy and/or buyer journey within your campaigns? Try this 6sense best practice in Audience Workflows! For the first time Audience Workflows, allows users to spend ad dollars efficiently by ensuring…
Expand Advertising Reach & Flexibility with The Trade Desk (TTD) Integration
The 6sense segment sync integration with The Trade Desk allows mutual customers to push first- and third-party audience segments directly to one of the world’s largest demand-side platforms. You can activate dynamic, highly targeted 6sense audiences directly in The Trade Desk across programmatic display, video, native, and…
What certifications does 6sense offer?
As of 09/05/25 we offer FOUR types of certifications: Fundamentals of Next-Gen Marketing This certification is focused on the strategies of Account Based Marketing (ABM) and is applicable to any marketer (or seller, for that matter!) It is based solely on the content of the book No Forms. No Spam. No Cold Calls. WHO can…
6sense Strategy for Microsoft DSP Transition
Hi Rev Heads! Last week, Microsoft announced plans to shut down its Microsoft Invest DSP, which provides programmatic ad buying, audience targeting, and analytics services, by February 2026. 6sense has a proactive strategy in place, and there will be no disruption to your advertising campaigns or the value you receive from…

Upcoming Events

Meet Us at Adobe Summit… Then Cruise the Canals
Rev up your Adobe Summit experience with 6sense, April 20–22 in Las Vegas. From high-impact meetings to exclusive experiences, Club6 is your Havana-inspired hub for connection, conversation, and elevated hospitality throughout the week. There’s an opportunity for valuable rigor amid the relaxation: Use our GTM Maturity…
Join us at Forrester B2B Summit!
6sense is sponsoring Forrester B2B Summit in Phoenix April 26-29. And you guessed it, we're bring Club6 to the Arrogant Butcher on April 27th & 28th, just steps from the convention center! Club6 is your oasis away from the conference chaos. From high-impact meetings with 6sense SMEs to elevated hospitality, you'll enjoy an…
BLUEPRINT SERIES Session 10 | How OpenText Turned GTM Complexity into a Blueprint That Multiplies Revenue
Most GTM problems aren’t strategy problems. They’re execution problems. When business units operate in silos, the symptoms show up fast: overlapping campaigns, missed buyer signals, and a pipeline that consistently underperforms. Sound familiar? In this session, we’re pulling back the curtain on how OpenText built a GTM…
RevLabs Live - Smarter Selling with the 6sense Chrome Extension
The 6sense Chrome Extension is one of the fastest ways for sellers to access richer account insights right where they work — on LinkedIn, company websites, their CRM, and their SEP. In this session, our team will walk you through the key insights available in the extension, show you exactly how sellers bring it into their…

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