Marketing Operations

Hiring in Cybersecurity: Sr. Marketing Operations Manager (Remote)
Apply here: SpyCloud is on a mission to make the internet a safer place by disrupting the criminal underground. SpyCloud’s solutions thwart cyberattacks and protect more than 4 billion accounts worldwide. Cybersecurity is an exciting, evolving space, and being at the forefront of the fight to disrupt cybercrime makes…
Intent Data & Lead Scoring
Or as I like to think of it—“Minority Report” for Marketing Ops. In Marketing Ops, predicting buyer behaviour isn’t science fiction—it’s strategy. At 6sense, we use intent data and lead scoring to spot signals early, prioritise the right accounts, and help our GTM teams focus where it matters most. Here’s how we make it…
Hiring: Marketing Operations Analyst at MeridianLink
We’re looking for a Marketing Operations Analyst who thrives in a fast-paced, high-energy environment and is passionate about marketing technology, analytics, and campaign operations. This is a fully remote role ideal for someone who thrives in a fast-paced environment, loves marketing technology, and is passionate about…
Campaign Execution at Scale
Or as I like to call it “Mission: Possible” when MOps is on the job. Executing campaigns at scale isn’t just about speed it’s about building systems that scale with you. At 6sense, we run a high volume of campaigns across regions, personas, and channels. As a Senior Marketing Operations Specialist, my role is to ensure…
What Marketing Ops Really Does (and Why It’s Underrated)
If you’ve ever wondered what Marketing Operations actually does—you’re not alone. We’re the team behind the curtain, making sure campaigns launch on time, leads flow smoothly, data tells the right story, and tech stacks don’t turn into tech wrecks. But MOps is more than just process and platforms. It’s about: 🎯 Driving…
August Ops Success Session Recording & Recap: Measuring ROI with CRM Reports
If you’ve ever been asked, “So… how’s that campaign really doing?”, this one’s for you. At the latest August Ops Success Session, @suchitadonti shared some very practical ways to pull real, measurable value out of your CRM, no complicated data gymnastics required. The ops-focused session focused on two powerful types of…
What Chris Dutton Taught Us About Making 6sense Work Harder
As a Solutions Consulting team, we talk to marketing ops and demand gen leaders every day. They’re juggling campaign execution, data strategy, and the never-ending pressure to prove ROI. That’s why our recent conversation with @Chris Dutton, VP of Demand Gen and Marketing Ops, stood out…he’s not just using 6sense, he’s…
Measuring ROI with CRM Reports
Our monthly Ops Success Session is BACK! Join us on August 6th at 12 PM CT as we explore how to effectively measure ROI of your display advertising programs using CRM reports. Marketing teams are repeatedly asked to show their pipeline and revenue impact. Sound familiar? In this session with @suchitadonti, you’ll learn how…
HIRING: Director - Marketing Planning & Operations
Are you on the market and looking for your next role as a Director of Marketing Ops? 👉Check out this role from our friends at i2c!
Hiring ABM/6sense specialist to drive demand gen
Field Effect is adding a Demand Generation Specialist focused on Account-Based Marketing (ABM) strategy and tools. If you are data driven with a passion of finding eureka moments and get energized by seeing the success of your team, apply today. 6sense ABM and intent-based marketing have been a game-changer at our growing…
PTC is Hiring: Marketing Technologist & AI Enablement Specialist
Join the team at PTC as a Marketing Enablement Specialist. We’re looking for someone who brings a strong interest in AI, a sharp eye for process improvements, and experience with marketing technology tools like 6sense. This is a high-impact role supporting enablement, innovation, and operational excellence across the…
When do Audience Workflows use Data Credits? Here's a Quick Guide
We’re excited to introduce Intelligent Workflows, which will be included in your 6sense ABM instance in the coming months! Audience Workflows (part of Intelligent Workflows) allows you to coordinate marketing programs that touch a variety of channels. Depending on the depth and complexity of the workflows you build, you…
TODAY is Marketing Operations Appreciation Day!!!!
Did you know today was Marketing Operations Appreciation Day? We sure did! We work with MOps professionals in just about every client we work with. Why? Because they are at the 💜 of every good marketing team: - Strategy - Planning - Martech Organization - Data wrangling - Campaign Execution and Optimization So we wrote a…
How are you using 6Sense scores to determine MQAs? Any others seeing inflated MQAs?
New to 6Sense and inherited it at my new company. I’m looking to understand how others use 6Sense’s scoring model (Awareness, Consideration, Decision, etc.). Are you passing 6Sense scores directly into SFDC to mark an account as MQA, or using them as one datapoint in a broader scoring model with additional criteria? We’re…
SAP: Hiring 6Sense & Integrate Platform Manager (Contractor)
[Role is fulfilled] Join the dynamic Marketing Automation Processes (MAP) team in SAP as a platform manager for 6Sense and Integrate Platforms (contractor). We are seeking a highly motivated individual to oversee and manage both the 6Sense and Integrate platforms, which are critical for driving ABM Strategies at scale. The…
Lead to Contact Process - Need Outside Perspective
I’d like to gather some perspectives on Lead-to-Contact conversion strategies and policies. We are currently working with an external Salesforce consultant who proposes changes to our process, and I am unsure whether I should continue pushing back or adopt the new approach. My company primarily uses the Account and Contact…
Using Marketo with CE to connect all the dots in your marketing operations
Hi RevHeads, I wanted to share how I use Marketo to manage all the operational aspects of Conversational Email, from targeting, all the way to attribution. Originally, I was directed to create the targeting reports within Salesforce, which I quickly learned was not going to work effectively given the complexity of our GTM…
HIRING: Marketing Operations & Analytics Manager (HR Tech @ Perceptyx)
Perceptyx is looking for a rockstar Marketing Operations & Analytics Manager to join our team! Is this you or someone you know? This is a very dynamic role that will partner with Revenue Operations, Growth Marketing, Sales Development, and Customer Marketing to maintain a highly effective marketing operations tech stack…
2025 will demand MORE of MOPs: Are you ready to lead with confidence?
With all the changes marketing teams will need to undertake in 2025 to address the new buyers journey, MOPs is perfectly suited to help lead the charge. Are you ready? We hosted Mike Rizzo and Darrell Alfonso, two MOPs heavy hitters, to talk about the new, evolving and more strategic role of MOPs for 2025! They also…
90 Day Competitor Research Risk Signals
Is anyone running retention campaigns? What are the metrics that matter for your org?!

Upcoming Events

BLUEPRINT Series Session 4 | Intelligent Workflows in Action: 6sense Customers Share Their Winning Playbooks
In this special edition of the BLUEPRINT webinar series, three experts from MHR, Portnox, and Orion will showcase how they’re turbocharging their multi-channel campaign strategy with 6sense’s Intelligent Workflows. They’ll share the secrets to scaling revenue campaigns, and will pull back the curtain on proven playbooks…

Marketing Operations

Discussion List