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Best Practices for the Knowledge Base?
The key is to shift the mindset around how the AI Email knowledge base (KB) should be used. It’s not meant to house every product detail, but rather to support the core messaging pillars — like value props, key differentiators, or compelling customer stories — that can apply across multiple products or personas. Here’s how…
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AI Wrote This Email—Should You Tell? When & How to Disclose AI-Generated Content
In today's digital landscape, the integration of AI in content creation has become increasingly prevalent. Recognizing the potential for misinformation and the need for transparency, several countries have implemented regulations mandating the disclosure of AI-generated content. *Regions That May Require AI Disclosure*…
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Best Practices for Custom Intent (BETA) in Conversational Email
This article is referencing the Custom Intent BETA feature rolled out to some of our customers. This beta is closed at this time but if you're interested in testing in the future, leave a comment below! The Custom Intent (BETA) feature in 6sense Conversational Email helps you train AI to handle key prospect questions…
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Sales Conversational Emails
Hi all, I'm curious to hear from people who have the Sales Conversational Emails. Are you using it alone or with something like Apollo.io, SalesLoft, or Outreach, etc? If you use it alone, how does your sales team like it? What are its pros and cons? How easy was it for your sales team to adopt it? We're looking into…
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Can Conversational Email reply in a different language?
We're looking to launch a German CE outreach campaign. I can see that it generates initial emails in German, but does it also effectively handle replies in German? I would love to hear from anyone who has tried something similar. Can you provide any insights on what worked well, what didn’t, and any challenges you faced?…
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📚 Reltio Saves 1,098 Hours of BDR Time with 6sense’s AI Email Assistant
Reltio, a data management platform, solved their limited BDR capacity with 6sense's AI email assistant, Conversational Email (CE). With CE, Reltio achieved a long list of impressive results, including: Doubling BDR capacity without adding headcount 7,200 conversations conducted 20% increase in actionable sales pipeline 20%…
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Using Marketo with CE to connect all the dots in your marketing operations
Hi RevHeads, I wanted to share how I use Marketo to manage all the operational aspects of Conversational Email, from targeting, all the way to attribution. Originally, I was directed to create the targeting reports within Salesforce, which I quickly learned was not going to work effectively given the complexity of our GTM…
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Foundations of a Successful AI Email Campaign
Hi friends☺️ I've been compiling our most asked AI Email questions/topics and have organized what I view as the foundations to a successful Conversational Email campaign. TL;DR summary and example slide at the end! 3A Approach to an AI Email campaign launch: Audience, Activation and Alignment Before trialing this process…
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How does 6sense track pipeline from CE?
As a Solutions Consultant for CE, this question comes up a lot when talking to new potential customers - how do we track our pipeline that comes from CE? Today, I am going to share how we do it at 6sense! Now, part of this process does derive from how we actually have BDRs tracking meetings (see more here!). In short, here…
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New Year, New Campaigns (Share the Wealth Chain: CE AI Agents)
Happy New Year! (Not sure if we are past expiration date on that?😜) All of our CE AI Agents are wondering what work they will be up to in 2025… At Breakthrough we discussed sharing more amongst each other in this community different CE campaign plays. As we all think about what campaigns/plays we are going to try this year…
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🎥 Webinar Replay: Building Your AI Strategy for 2025
As we approach 2025, integrating AI into your business strategy is no longer a luxury — it’s a necessity. In this webinar, @Adam Kaiser and @Mac Conn explore how AI can help grow your pipeline and boost efficiencies, providing you with a competitive edge in the market. During this session, you’ll: Dive into the…
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Playbook for Conversational Email
Generative AI is fundamentally changing the way we work, and the impact it has on the anatomy of work is continually growing. McKinsey estimates that generative AI along with other technologies has the potential to automate work activities that absorb up to 70 percent of our time today. Whether you're still exploring…
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Recognizing BDR Contribution Alongside AI
At 6sense, we leverage Conversational Email (CE) as a strategic tool to support our Business Development Representatives (BDRs) in their efforts to engage with potential clients. CE allows us to automate and personalize outreach at scale, ensuring that no opportunity is overlooked. While CE plays a crucial role in…
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Drive GTM Alignment using 6sense's Account Temperature
Export account temperature to your CRM via Data Workflows Enrichment. Unlock the following use cases to further align your GTM teams to help drive predictive pipeline and revenue: Target cold accounts with brand awareness campaigns via 6sense Advertising Automate AI-driven outbound email campaigns using Conversational…
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Calling all HubSpotCRM customers - have you heard of Conversational Email???
The moment many of you have been waiting for is finally here. Conversational Email is now available to customers using HubSpot CRM!!! Conversational Email is the world's first Conversational AI Agent for demand generation teams, empowering marketing to take more control in identifying and nurturing leads, ultimately…
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August 2024 Product Updates
Hi RevHeads! We’ve got some exciting new product updates from this month’s release. Please check out all the latest below: RAIM UPDATES Conversational Email Email Deliverability Enhancements Email Inbox Warm-Up: Gradually increase sending volume over time with new recommended daily send thresholds based on your AI Inbox…
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🎥 July Customer Story Hour recap - Conversational Email with West Monroe
Our July Customer Story Hour recording is now available! This month featured Jojo Du, a marketing manager at West Monroe. Jojo dove deep into her team’s various Conversational Email use cases. The conversation covered: Challenges before 6sense Implementing 6sense Conversational Email and building AI personas Streamlining…
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G2 tries out CE!
I wanted to share this thoughtful piece put together by Robin Izsak-Tseng, former VP of Revenue Marketing at G2, who tried out CE and saw great success. Hoping some of our new customers can take a few tips from this! The "TLDR" on the main reasons it worked: 1. Guardrails: They started with 3 clear (and very different) use…
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Using Conversational Email? What are your thoughts? Good/Bad/Ugly
We're taking another look at conversational email for FY2025 and wanted to see who is using it and what the experience (as a marketing or sales enablement user) is like. If this is you, hoping to get your perspective on any of the following: 1. How the the implementation/onboarding experience? How long did it take you to…
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Please make Conversational Email available for Hubspot
Smaller companies like ours rely on 6sense to accelerate our sales process. In start-up land, every minute counts! We work on Hubspot, and we actually spend more on 6sense than we do on our company's CRM (which we use for our website, client success, CRM, support, MAP, and hosting our product). Obvi Conversational email…