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AI Recommended Leads: Turning Ad Engagement into Sales-Ready Contacts
AI Recommended Leads starts from the account-level signal you already have (a click on your ad) and identifies the single best contact, or two, worth recommending — without waiting on inbound behavior. For new campaigns with persona targeting enabled, 6sense will surface the specific contacts at your engaged accounts who…
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Why 6sense Campaign Reporting Doesn't Match Google Analytics or Adobe Analytics
It's common to see differences between campaign reporting in 6sense and website statistics in GA (or Adobe). While these platforms provide valuable insights, they measure different parts of the digital journey using different methodologies. In simple terms: 6sense measures advertising delivery and engagement and removes…
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Running ABM Advertising in Europe: What B2B Marketers Need to Know
Running account-based marketing (ABM) campaigns in Europe comes with unique challenges that differ significantly from a U.S. focused program. From privacy regulations to multi-country execution and platform specific nuances, marketers need a thoughtful approach to succeed. Below, I break down the key considerations across…
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🎥 BLUEPRINT #8 Webinar Replay Ready! Anatomy of an Integrated Campaign
The replay from today's webinar session, Anatomy of an Integrated Campaign, is now available! Watch it here. ICYMI: Siloed teams sink campaigns. When marketing and sales run uncoordinated plays, you get chaos, missed signals, and mediocre results. This session breaks down the 6sense playbook for integrated campaigns that…
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Tracking Pixels: How to Turn Multi-Channel Campaigns into Account Intelligence
Most B2B marketers run campaigns across multiple platforms, many of which live outside of 6sense. But here's the challenge: those platforms live outside your ABM infrastructure, which means you're flying blind on which target accounts are actually seeing your ads. Tracking Pixels solve this problem. They're the fastest way…
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Hiring: Sr. Demand Generation Manager (Remote)
Numbers are nice: conversion rates, MQLs, MQA’s, open rates and more. But you know that there are people behind each number. And you care about reaching them in the right way and at the right time. That's what gets results … and drives our pipeline growth, revenue, and new customer acquisition. At Expel, we’re looking for…
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Why CTV Changes the Game for B2B Advertising: Better Performance, Smarter Targeting, Real Results
Video advertising continues to evolve in B2B marketing. As buying committees increasingly consume content on streaming platforms, marketers need new high-performing ways to reach them in these premium environments with brand-focused messaging. With CTV now available in 6sense, you can run full-screen, audio-on video…
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Why CTV Changes the Game for B2B Advertising: Better Performance, Smarter Targeting, Real Results
Video advertising continues to evolve in B2B marketing. As buying committees increasingly consume content on streaming platforms, marketers need new high-performing ways to reach them in these premium environments with brand-focused messaging. With CTV now available in 6sense, you can run full-screen, audio-on video…
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Contract Marketing Campaign Specialist – (Immediate Start)
About the Role We’re seeking a contract Marketing Campaign Specialist to jump in immediately and help us execute high-impact, AI-enabled campaigns across HubSpot, 6sense, and Qualified. This role is critical to driving engagement, conversion, and pipeline growth. The contract may lead to a full-time opportunity based on…
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Building Better B2B Campaigns: 7 Digital Advertising Goals That Matter
In B2B marketing, digital advertising isn’t just about generating clicks or impressions, it’s about driving measurable business outcomes. The most effective campaigns are built with a clear goal in mind, whether that’s strengthening brand perception, fueling pipeline, or winning business from competitors. Yet, too often,…
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6 Plays That Should Be Way Easier: How to Simplify, Streamline, and Start Getting Results
I think all marketers can agree that campaign execution has gotten too complicated. Even the best GTM teams are juggling a dozen tools and dashboards just to launch a cross-channel play. Add in last-minute changes, shifting priorities, and multiple stakeholders, and it’s no wonder campaigns stall out or underperform. We…
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Freelancer Needed: 6Sense & Qualified Strategy and Execution
We’re looking for a freelance expert with deep experience in 6Sense and Qualified to help us unlock the full potential of both platforms. This part-time role will partner closely with our campaign operations team to guide platform understanding, refine our strategic approach, and execute campaigns that drive real impact.…
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Part-Time Marketing Campaign Specialist (Contract, Remote)
TimelyCare is seeking a Marketing Campaign Specialist (contractor, ~15 hours/week) to support the execution of integrated marketing campaigns that help colleges and universities support student wellbeing. You’ll collaborate with our campaign manager to manage the day-to-day logistics of email, display, LinkedIn, direct…
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Aptean Software is looking for a Campaign Manager with heavy ABM experience!
Aptean’s North America Marketing Team is hiring a full time Campaign Manager in our Alpharetta, GA - Metro Atlanta - office. This role will be responsible for developing and executing full-funnel, integrated ABM marketing programs that drive awareness, engagement, and marketing-generated revenue within targeted markets.…
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Intelligent Workflows in Action
For the past decade, 6sense has helped revenue teams know everything — so they could do anything. We’ve invested in helping our customers see what others miss: early intent signals, buying behavior, market shifts. But if the last few years have taught us anything, it’s that insight alone isn’t enough. Getting the signal is…
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Intelligent Workflows - Execute Revenue Plays in 6sense
We’re beyond excited to finally share something we’ve been using internally at 6sense that has completely transformed how we automate omni-channel campaigns and manage data enrichment—and very soon, it’ll be available to our amazing CUSTOMERS! Yes, you read that right. The same game-changing products we've been using to…