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Freelancer Needed: 6Sense & Qualified Strategy and Execution
We’re looking for a freelance expert with deep experience in 6Sense and Qualified to help us unlock the full potential of both platforms. This part-time role will partner closely with our campaign operations team to guide platform understanding, refine our strategic approach, and execute campaigns that drive real impact.…
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Aptean Software is looking for a Campaign Manager with heavy ABM experience!
Aptean’s North America Marketing Team is hiring a full time Campaign Manager in our Alpharetta, GA - Metro Atlanta - office. This role will be responsible for developing and executing full-funnel, integrated ABM marketing programs that drive awareness, engagement, and marketing-generated revenue within targeted markets.…
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Intelligent Workflows in Action
For the past decade, 6sense has helped revenue teams know everything — so they could do anything. We’ve invested in helping our customers see what others miss: early intent signals, buying behavior, market shifts. But if the last few years have taught us anything, it’s that insight alone isn’t enough. Getting the signal is…
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Intelligent Workflows - Execute Revenue Plays in 6sense
We’re beyond excited to finally share something we’ve been using internally at 6sense that has completely transformed how we automate omni-channel campaigns and manage data enrichment—and very soon, it’ll be available to our amazing CUSTOMERS! Yes, you read that right. The same game-changing products we've been using to…
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Advertising: Sunsetting User VTR metric
Hey RevCity! As of today (Jan 15), the 6sense Advertising team has removed the user-level view-through rate view-through metric from the platform. The reliability of these metrics at the user-level will decline as the 3rd party cookie pool continues to shrink. Moving forward, we recommend using the account-level metrics…
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New Year, New Campaigns (Share the Wealth Chain: CE AI Agents)
Happy New Year! (Not sure if we are past expiration date on that?😜) All of our CE AI Agents are wondering what work they will be up to in 2025… At Breakthrough we discussed sharing more amongst each other in this community different CE campaign plays. As we all think about what campaigns/plays we are going to try this year…
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Graphic Swap
Hi everyone! I was hoping to get some insights on what everyone does with swapping out their graphics in a campaign. Do you keep the same graphics for a full quarter? Do you swap them out every few weeks? Do you hit a specific metric before swapping? Would love to get some other options to see how my team can spruce things…
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What's In vs. What's Out in B2B Marketing for 2025: The Hard Truth
2025 is coming in hot, and let's be honest – some of your current marketing strategies are about to age like milk in the sun. Buyers are buying differently, and your strategies, waterfalls and playbooks from 2022 aren’t going to cut it anymore. We've just published our no-holds-barred guide to what's actually working in…
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Immediate need for a ROCK STAR ABM Manager @ Aptean Software
Aptean is seeking an experienced Account-Based Marketing (ABM) Manager to manage our North America ABM initiatives. As a key member of the Global ABM team, you will work closely with product marketing, regional marketing, marketing operations, lead desk, and the sales teams to target, attract and drive exceptional buyer…
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Campaign Engagement Benchmarks by Ad Type
Below are CTR benchmarks by ad type, based on 6sense data for 2023 campaigns: About 6sense Campaign Benchmarks We’re showing ranges to account for variability based on a range of factors. CTR shows some variability across ad types. Animated HTML5 ads and dynamic HTML5 ads can show slightly lower CTR than banner ads.…
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New year, new podcast to put in your rotation!
Most B2B marketing podcasts are notoriously thought leadership-y…people talking strategy, with big ideas, but lacking the substance on how to achieve the vision. It's great for inspiration, but lacking the "how to's". That's why we've created a different kind of podcast, The RevRoom, one with real marketers in the day to…
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Put your 6sense Investment to work! Earn 25% more pipeline with always on campaigns!
Nurtures have a wretched reputation. People think of them as spam drips. But if you rethink your approach, incorporate all your channels, use smarter signals and architect the campaign to listen? If done right, our clients find it drives 10-25% of their pipeline. You have the data and the functionality within 6sense…now…
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How to Use Hiring Signals in Your Next Demand Gen Play
Looking to engage with companies that are actively hiring? The old way would involve using search engines to find open roles at specific companies or digging through job postings on LinkedIn or hiring websites. This approach is not scalable and is very time-consuming. With 6sense’s new segments, you can now identify your…
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Hiring: Campaign Positions & Data Analyst
Join Cellebrite’s Marketing Team! About the Company: Cellebrite is on a mission to enable its customers to protect and save lives, accelerate justice, and preserve privacy in communities around the world. As a global leader in Digital Intelligence solutions, we empower organizations to master the complexities of legally…
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Integrate the webtag in your tech stack without GTM
If your tech stack does not include Google Tag manager, you can still integrate the webtag with your other tools. This can be achieved by intercepting the webtag's default behaviour without affecting the dataLayer object much (in case some of your tools do make use of it). Here's an example of how you can send Company Name…
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3rd Party Verification Tags for Display Campaigns
Does 6sense support 3rd party verification tags for display campaigns? IE. Google Campaign Manager or IAS (Integral Ad Science)? I've looked around for this quite a bit and found nothing. I've also posed this question to the AI gods (Perplexity + ChatGPT) and received conflicting answers.
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Selecting Target Accounts for Sales
It’s been just over a year since we started planning our first “proper” EMEA ABM playbook for our target accounts - the birth of Tap Dancer (see post on Driving Revenue from Target Accounts). As we've just gone through an account refresh, I thought might be interesting to dig in a little to the first part of this process,…
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FAQ: 1:1 Campaigns
What are 1:1 campaigns? 1:1 campaigns target a single account rather than multiple accounts. As such, you will not typically be able to spend much on these campaigns or deliver a high volume of impressions, with the trade-off of garnering high-value clicks to support conversion efforts. When should I run these campaigns?…
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Majority of accounts in segment are not in market
Hey there RevCity! Piecing together a campaign and the Target Account List we manually-uploaded from our market intelligence platform seems to be mostly in the Target stage. I'm looking into creating an awareness, campaign to drive those accounts into market and wondering if there are any best practices you could share. As…
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🔥 Searching for a 6Sense savvy Global ABM Director to head up a new function! 🔥
I'm looking for a 6Sense savvy Global ABM Director to help me build the strategy and new ABM function in my global Demand Gen team. We're a B2B SaaS company, growing at ~20% yoY and I'm looking to level-up my team to continue our strong growth trajectory. Our MarTech stack is next level - you'll get to play with 6Sense,…